By the early 20th century, the American Type Foundry (ATF), founded in 1892, had become a type-founding behemoth by absorbing over two dozen type foundries. The Inland Type Foundry, established in St. Louis in 1894, was specifically founded to compete with ATF by the Schraubstadter brothers, whose previous foundry, Central Type Foundry, had been absorbed by ATF in 1892.
Inland produced a broad range of original typefaces, and for a time was quite successful. Most of their original designs were produced before the publication of this 1906 catalog, Specimen Book & Catalog. Inland was unique among foundries in that many of their typefaces were named after their prominent customers, a savvy marketing move. This catalog was produced in loose-leaf form in St. Louis, Chicago, and New York, where they had expanded their business. In the introduction, the Foundry explains:
The printing of a specimen-book requires time, and the Inland Type Foundry produces new faces with such rapidity that a new edition was scarcely off the press until it was, to some extent, obsolete, as one or more faces had been produced while the book was going thru the press. . . . It is therefore a great pleasure that we present our solution of the problem. In this, the first loose-leaf specimen-book, we are enabled to devote ample space to proper display, and at the same time furnish you specimens which are constantly new and up to date.
Inevitably, and perhaps ironically, the Schraubstadters eventually sold Inland to ATF in 1911.
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