#type poster pair

As I continue to delve into my Graphic Design studies, I have begun to take a closer look at grids, hierarchy and type. Specifically for this project I will be looking at the Baskerville typeface, designed by John Baskerville in the early 18th century, and creating a pair of posters to celebrate the type and its designer. Below are two draft layouts with notes on plans for future improvement of the first half of the piece: the informational side. This poster will contain a short essay about Transitional Serif font, the whole alphabet (majiscules, miniscules, numericals and any ligatures), as well as additional design elements to draw the eye. First I started planning my grid and information layout.

In this first draft layout I develop the overall layout of the information, specifically the placement of the body copy in the bottom half of the active space and the alphanumerical set in the upper two quadrants. I planed to keep the placement and hierarchical importance of the majiuscules, miniscules and numerals as such as I further developed the piece. I also considered widening the inter-column margin in my body copy of this draft layout, however I later decided to reduce the point scale of the text and place it into three columns as shown in the next draft layout.

This second draft grid became the spring board for further work as you can see several notations for planned edits. Most notably the altering of the Title to be a single vertical line of text rather than the current stacked text. As well as the aforementioned movement of copy text to the bottom two quadrants and separating it into three columns. The Alphanumerical forms will then be moved and scaled to mimic the composition from draft 1.