#twistedframe

Toronto has turned into a video screen.   

We are working, working out, shopping, making decisions, playing entertainment, keeping in touch with friends – all through videos on our screen.

Corporate video production and animation has become an inevitable tool for Toronto businesses to lead sales and conversions. Right from varying formats of video for Instagram to using it in University of Toronto to teach engineering; video production and animation has been on a skyrocketing dynamic uptrend.

Twisted Frame brings a practical 5-step review of where video stands in Toronto today.

  1.  The need for video is insatiable

People are hooked on their device screens – even in a shopping mall.  72% of people prefer video over text when learning about a product or service.

Statistics are blasting to a point that they’ve stopped sharing number of hours of video watched by an average person not just in Toronto, but globally. Observe yourself. You use video to work with your team, to learn a new skill, a small little sitcom over dinner, few clips here and there while scrolling across Instagram. It is endless.

With customers using so much of this format, businesses are investing more into the video route to market, sell and grow. Video is being coupled with AI and VR technology.

Successful remote operations are being executed with the help of AI and VR technology. NBA League Pass and NextVR had already announced their e-pad collaboration wherein live basketball can be watched in a thrilling virtual environment.

Cerebras Systems, the pioneer in accelerating artificial intelligence (AI) compute, established office in Toronto to drive AI technology.

  2.  The new breed of ‘value’ in video

Video production companies and animation studios are taking the narrative of ‘value’.

Ultimately, that’s what customers need to know from a brand today – ‘can it give real value?’

Unlike the past, they don’t really want a graphics of fancy soaps falling in the forest. It needs to tell them ‘will it keep them safe from bacteria?’

Healthcare and real-estate verticals are using video optimally.

  3.   Increased need for healthcare videos

The healthcare industry has welcomed animation to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations from doctors. Patients are being treated via video links.

Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teach how to operate in an entirely new e-communication workflow management model.

Do watch our works for Octapharma’s Nuwiq and others in the healthcare sector. 

  4.  Video spreading body positive stories

In one of our earlier blog posts ‘corporate video production spreading body positive stories, we did an analysis of how depression and complexity about the ‘self’ during the pandemic is on the rise.

Right from fitness trainers, wellness coaches, psychologists and counsellors are using video content to show how ‘real’ bodies look like. Photoshop and caked-up faces aren’t helping anymore deal with real issues. Video is being used as a means to empower people at a time when they can feel lonely. 

  5.   Remote-backed power in video production and animation

Advancements in technology are rampant. Creation of graphics, 2D, 3D, VFX have been a boon for the remote times.  Market Study Report, LLC indicates an exponential growth by 2025 for animation and VFX.

Strengthening fibre infrastructure to make heavy file-sharing and telecommunications seamless is essentially what most production companies have been upto in the last few months. 

We’ve also compiled a 4-step guide to achieve remote video editing  seamlessly.  

At Twisted Frame, we’ve constantly been adapting to the needs of the new times. With changing behaviours of target audiences, brands too need to equip themselves to address objectives in the correct manner. Using video and a narrative in a correct manner can drive sales. Let’s have a chat as to how your business can leverage from the different video types through our Toronto video editing, video production, animation and motion graphic services.