#tvprod

The brand wanted to challenge the traditional model of betting commercials that played on street culture or were very lifestyle and opted towards a more playful creative. We pushed comedy thanks to British director Zac Ella and shot 2 films in Belgium in 3 days plus a print campaign and billboards for each character.

Another client who wanted to make a creative jump from their previous campaigns which were more medically oriented and less strong (art direction-speaking). They trusted us to make this commercial all shot under a day with a wonderful team that crafted the project to its core. It was an interesting experience for me as a manager as I managed someone of my team to handle the project with much more liberty and less involvement as a leader to give him space to experience a junior producer role.

Fun campaign to produce within a restricted time and budget for a client happy to make a change in its communication and take a more comedic route. Quite the challenge to create a sunny atmosphere in a room and spa under a national storm warning...

Quick turnaround again and extra short budget for that film where the reference was the "Step by Step" credits. Made with a young, diverse team and with actor happy to push comedy forward, it helped put our client "out there" and generated traffic for them.

The idea was to make finance accessible so we found a creative concept that with a twist of words to make finance people cook "financiers". Quite a thorough journalistic work on our end and a lot of fun interviewing everyone for me. Defining the art direction part of a series to make it a knowledgeable was also a fun work challenge that went beyond production all the way to the end of post. The shoot of series 1 was spread over 3 sessions. The programme was quite a success and has been renewed for a 2nd season!

The biggest ad the company had ever made and quite a challenging project to handle all on my own production and line production-wise. We shot this one abroad with Factor (Romania) and it has both the touch of our director Greg Bray, the help of talented local technicians and artists and the twist from the creative agency. The campaign was quite the success and helped the rebranding of Brevo (previously SendInBlue).

This was an opportunity for me to finally work with a director I've been looking forward to working with forever, Pierre Amstutz Roch! An intense but fun day of shoot to make 2 TVCs out of it. We worked from a super short budget and produced the comedy spots as if they were film students, but we were all extremely proud of the results! Client was also pleased as we had the opportunity to work with them again later on more TVC projects.

"The Art of Decision" is a 6 episodes series + behind the scenes. In this one we did a lot of research on finance to interview selected specialists and make bring them to open up on their profession and life. I had a lot of fun playing journalist and interviewer. It was one big day of production but weeks of post and pre-production to coordinate guests and content production through it all.