See Why This Design Is Revolutionizing Arena Branding Today!
When TurfExcel launched its first sports arena in Powai, they wanted a logo that would match the energy and excitement of their groundbreaking concept. Being the highest rooftop sports arena in Mumbai, the brand needed a design that symbolized premium quality, innovation, and a love for sports.
I started by focusing on the core element of their identity—the turf. Using grass leaves, I crafted a bold and dynamic design that represents the lush, high-quality playing surface TurfExcel is known for. The sharp lines and flowing curves give the logo a sense of movement, reflecting the action-packed experience players will enjoy on the field.
The green color was carefully chosen to evoke feelings of freshness, vitality, and connection to nature. It also highlights the brand’s promise of delivering an unmatched sports experience on certified, world-class turf.
The final logo is modern, clean, and versatile—perfect for a brand that caters to both casual players and serious sports enthusiasts. When I presented it to the TurfExcel team, they were thrilled. “This logo feels alive—it’s exactly what we envisioned,” they said.
Whether you're playing cricket, football, or any other sport, TurfExcel’s logo now stands as a symbol of excellence and innovation. It’s more than just a design; it’s a reflection of their mission to create unforgettable moments for every player who steps onto their rooftop arena.
