#translationerror

Translation Errors in Marketing

Translation error jobs always need concentration since it is important in many documents especially in immigration. It is a critical part of the processing of documents especially that some nations, especially the United States, requires translations of all documents to their own language. In the United States, all immigration documents need to be translated to English before submission to the immigration office. Language translation error conversion is also important in marketing since most businesses plans international investments. Business documents of two parties from different nations need language conversion. Conquering language barriers is important in marketing businesses. Most governments works to support the export market and when mixed with the rise of e-commerce and omnipresence of digital technology expanding overseas is important for most businesses.Translation services helps businesses communicate their brands, feature their products and benefits, and advertise their campaigns. Language translation is also important in considering cultural values, norms, rules of conduct, humour and slang when promoting a product abroad. It is also important in making slogans that will represent the corporate identity of a brand. Accuracy of translations are important in all language conversions. Small mistakes in translations might ruin an immigrants dream to live in the country or a business establishment’s plan to expand their influence internationally. Despite strict preparations, it is certain that everyone makes mistakes. This blog will discuss the most common mistakes marketing language converters makes in their work. Even the most trusted interpreters makes mistakes. Below lists the mistakes marketer translators made.

Pepsi’s Resurrection Promise

The company wanted to share their slogan “Pepsi brings you back to life” to their Chinese customers. The interpreters made their biggest blunder by converting the text to ““Pepsi brings your ancestors back from the grave”.

Naked Airlines?

Braniff Airlines wanted to advertise how comfortable their first-class airline seats when they launched “Fly in Leather” for the Hispanics and to the Latin American Market. The slogan was translated to “Vuela in Cuero” which literally means “Fly in leather” but it also sounds identical to the radio ad “Vuela en Cueros”, which means “Fly Naked” in Spanish.

Motoring Mishaps

The motor industry has made lots of blunders by making lots of terrible translations. One of the most famous blooper made in the industry involves the Chevrolet Nova. In Spanish, it means “no go”. Luckily the car model sold well in Latin America. Mitsubishi’s Pajero translates to “jerk” in Spain. The cars name was changed to Montero later on because of the translation conflict. Another mistake was made by Mazda, a Japanese manufacturer, the company named their car LaPuta, taken from the book Gulliver’s Travels by Jonathan Swift, which means prostitute in Spanish.

Nothing Sucks Like An Electrolux.

The Scandinavian company Electrolux shows its unfamiliarity with the English language with their vacuum cleaner marketing. Their slogan interpreted to “Nothing sucks like an Electolux”. There has been debates whether the ad was ran in the US or in the UK. Some are doubting whether it was it was made intentionally or not.

Bite the Wax Tadpole?

The name Coca Cola itself might be a blunder in China. The name might mean “Bite the wax tadpole” or “Female horse stuffed with wax”. Many thinks that it is just a marketing myth and some thinks that the wrong translations were made up by local shop-keepers as they try to slander the company, some plants to produce their own businesses to compete with the company.

Beverage Industry Blunders

The international drinks industry follows the automobile industry when it comes to mistakes in language interpretation. It also has its own list of poorly translated marketing slogans that are seriously damaging to their credibility. Schweppes Tonic water’s name in Italy means Schweppes Toilet Water in Italy. Coors slogan “Turn it loose” means “Suffer from diarrhoea” in Spanish.

Colgate Porn

In France, Colgate launched its toothpaste brand “Cue” . unfortunately, it translates to a French pornographic magazine.

Ford

Ford’s Pinto literally means “tiny male genitals in Portuguese.

Frank Perdue’s Tender Chicken

Perdue’s tag line “It takes a tough man to make a tender chicken" which means "It takes a sexually stimulated man to make a chicken affectionate” in Spanish.

Ikea Sex Products

The company sold products in Swedish names that means "sex" and "getting to third base."

KFC Finger Eating Good

Finger licking good means eat your fingers off.

Mercedes-Benz

The company marketed the brand name “Bensi” which means “rush to die” in China.

Nike nn Fire

The company recalled thousands of products with a fiery emblem that resembles an Arabic word that means Allah.

Parker Pen Makes You Pregnant

The company’s blunder took place as it expand in Mexico. Its slogan, "It won't leak in your pocket and embarrass you” is interpreted to "It won't leak in your pocket and make you pregnant."

Paxam’s Soap

The Iranian company marketed with the word “snow” which resulted in a package label which means “Barf Soap”.

Puffs’ Brothel

Puff id the German word for a brothel.

The American Dairy Association’s milking

Its slogan “Got Milk?” is equivalent to “Are You Lactating?”

Vicks

Translation Error Analysis

Mistakes are what makes us human. Machines don’t make mistakes and when they do, they are mostly labelled as the human error. Although failing is a part of our lives, we are always taught to avoid mistakes. Ever since we develop a basic understanding of the world, we get told by everyone around us that we have to do things perfectly. When children get scolded for doing something incorrectly, they develop a fear of failure. This fear follows them into their school life where the whole system is based around awarding those who don’t make mistakes or only make a few of them. Some teachers understand that children can’t learn if they do not make mistakes and they promote a healthy learning environment in their classrooms. But this is only something that children can enjoy, when we become adult, we get told that there is no room left for any lapse of judgement. People love throwing around insults every time someone make a small mistake questioning what they have studied in school. This trend reaches its peak when we enter our practical lives. A small mistake can cost people their jobs and they spend their whole lives in fear of making one wrong move.But in truth, no one can ever stop making mistakes. Everyone remembers those instances when teachers wrote incorrect spellings on the board during class. Our brains can get overworked and therefore can’t always perform perfectly. When we are tired or distracted or just overloaded with work or information, we are bound to slip up. Sometimes we mean one thing but end up saying another thing altogether because our brain ends up relaying the wrong message to our tongue. These occurrences are very common and can never be stopped. However, that doesn’t mean we cannot manage the consequences of our mistakes.

How We Deal with Slipups:

Mistakes and blunders may be commonplace but they can be dangerous when they change the context of a press release or a promotional message. This is why errors cannot be tolerated in the world of business. If you think about it, mistakes can’t be tolerated anywhere whether it is the world of information technology or medical documents. An inaccuracy in legal documents can turn someone’s life upside down. Great care is taken everywhere to ensure that there are no mistakes that can alter the meaning of a document and make them harmful for the parties involved. Proofreading is a very important job but sometimes the task requires more than just a proof reader. Some fields require experts to go through a document and analyze it for errors. If an author has written a fictional book then they can ask a proofreader to check it for errors, but when a legal document has to be checked for errors, only an expert in legal language can understand it enough to spot the mistakes. This makes people think that they don’t need an expert for proofreading their documents and anyone making those documents can also read it after finishing to make sure it is perfect. That may be alright too but sometimes it can be too time consuming, not to mention burdensome on the person writing documents.

Translation Errors:

Errors also occur in the world of translation. But they are a bit different from mistakes in documents. They are all related to translations and can therefore be only analyzed by those who know both languages equally well. The translation of a simple sentence can be tricky for someone who has no past experience with translating. But even the translators with years of experience can sometimes make mistakes. However, the process of translation error analysis can make sure their errors do not stay in the document. In order to understand what mistakes in interpretation can be, it is essential to know translation error definition: Any mistake in the translated document, whether it is grammatical or spelling error, that changes the meaning of the original text is considered a translation error. If the translator chooses a wrong word to translate a specific word and changes its meaning then that would also be considered an error. If there are grammatical mistakes in the document that do not affect its meaning then they won’t be considered a translation error.

Analysis of Translations:

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