In the ever-changing technological field, we're always being bombarded with the latest buzzwords. From "synergy" to "disruption," it's easy to be caught up in a tidal wave of buzzwords and forget about what truly matters. But every now and then a technology emerges that isn't just a trend—it's revolutionary.

Artificial intelligence is one of them. While some agencies are still debating vanity metrics and surface-level wins, the conversation is actually shifting to how AI can actually disrupt a business. That's not about sprinting to the next shiny object; it's about delivering real-world outcomes that impact your bottom line.

Imagine larger than just automation. We are talking about using AI to effect a true revolutionary shift in your business model. This might be a technology build that automates your sales process from origin to destination, or a proprietary AI solution that gives you a competitive advantage your competitors are not able to duplicate.

For years, the focus has been on using generic, off-the-shelf software. But the next decade will be defined by which corporations move away from these licensed systems and develop their own proprietary AI tools. The corporations that will lead the way are those who imbue their own unique workflows and expertise into these potent engines and create something that is not merely more productive but completely their own.