#transacto

This is one of the most common questions I have when chatting with people about using a Transaction Coordinator to help them from contract to close. And this is from agents who have reached out to my office not from me cold calling or teaching a class somewhere.  Even though they think it’s a good idea to have help, they still are struggling with what someone else will think.

Over the years in many similar discussions, I’ve found that most of them are concerned that their buyer or seller will think less of them for having help. That for some reason they must be it all and do it all, and this is the only way they will be valued.

“Hogwash I say!” Yes, I’ve said that, but then again, I was raised by a Southern mama so there you go.

So, I begin the discussion chatting about how most of us were paid by the hour for most of our lives before we went off on our own to start a business. You, as the owner of a real estate business, me as the owner of a transaction coordinator business, I say and even as business owners, we still find ourselves falling back into an old habit which is to look at what is done and figure out how to justify it in an hourly way.  And sure, if you worked by the hour as a real estate agent, then that would be a good idea, but you don’t so it’s time for a new way of thinking.

Okay some of them say, I see your point but how do I convey this to my clients? After all, it’s ME, they chose to help them with their home purchase or sale.

Ahhh grasshopper, yes, it is, so let’s look at it this way.

Have you ever been to the doctor’s office I ask?

Of course, they all say, with a slightly snarky tone.

Well then, when you arrived where you greeted and checked in by the doctor?  I mean, did he or she ask you about your insurance, take your co-payment and provide you the forms needed?

No, they say. Me either I tell them.

So, using the doctor as an example, when you go there are you going because they have a great nurse you heard about? Are you thinking as you’re seeing the doctor, maybe after this visit I’ll just see the nurse from here on out to save some money? NO, of course, you’re not, because the doctor is the expert and that is precisely who you trust to help you with your medical care. And yes, they have a team to help you through the experience and help provide the best possible service – not detract from it.

Lastly, I ask the agent – if you were to go to the doctor and he was the one who did it all, what would you think?

Shazam, it’s like a light bulb comes on over heir head and they realize – it’s time to start looking at the work they do as a business and themselves as the professional they truly aspire to be.

And having a trusted Transaction Coordinator is the one step they can easily take today to help them create the team they know will provide the best care for their buyers and sellers.

Here’s the deal – as a Transaction Coordinator, I don’t want your client. If I wanted to work with buyers and sellers as an agent, I would, however, what I know I do best is coordinate transactions and help my agents provide excellent service to their clients, while giving them the time they need to continue to grow their business.