#townoferin

Chapter 10 discusses what we all want to know... how to AVOID looking clueless when it comes to Social Media! A number of great points are covered in this chapter such as don’t tell people what to share... a basic tenet of social media is if you don’t like what someone is sharing then DON’T FOLLOW THEM! Another point stressed is don’t buy followers... many companies can be tempted to do this for the mere purpose of saying “ Yeah we have 100K following us” but WHO are those followers? Are they people that use your product? are they interested in what you have to say? people that will share what you have to say or your product with others... NO they are just a +1 because you paid them to be. One great quote in this chapter I love is :

“ You may never be caught buying your way into social media, but to do so is pissing on your karma, and karma is a bitch” ~ Guy Kawasaki

Other paragraphs touch on not announcing your unfollowers or asking people to reshare your posts, don’t delegate your SMM to an intern this is the public face of your brand, your message you are relaying. You need to ensure the people handling it take social media seriously and understand the impact 1 misstep could have.

Another good point is to understand how the medium you are using works. The Town I live in tweeted this out, and my perception of it is that they don’t understand how Twitter works and it makes them appear like they aren’t interested in engaging with their citizens... they have improved slightly since then but they have a long way to go...