Jan 17
Nothing screams "early 70s optimism" quite like applying deep existential philosophy to a box of wheat flakes. The art director clearly went heavy on the "dreamy morning haze" filter, suggesting that if you eat enough iron-fortified grain, your suburban backyard will spontaneously transform into a pastoral watercolor painting. It is a bold move to suggest that the entirety of your remaining existence hinges on whether or not you chose the blue box over the corn flakes, but looking at that aggressively sunny window, I'm almost willing to believe it.
Sourced from the November 1972 Reader's Digest.
