Top Tasks: Webinar
Over and over again, I keep coming back to "Top Tasks." It was the last presentation at last year's An Event Apart and it continues to be the thing I want to share with everyone.
The idea is incredibly simple: focus your web efforts on the top tasks your users need to accomplish when they get to your site.
This seems like a no brainer, and yet few sites do this. Most sites focus on what they want to tell the user or what they want the user to do. A lot of effort is put into those tell-and-want items: hours and hours. Most of these changes feel small and are often afterthoughts. "Hey, this should be on the web somewhere." This happens over and over again until the hey-this-should-be-on-the-web-somewhere things dominate your whole web site and navigation, leaving the user to wade through the clutter to find what they really need (if they even decide to wade through the clutter at all.).
Gerry McGovern (who gave the Top Tasks talk at an Event Apart) wrote a great article about this at A List Apart. He's also giving a short (30 minutes!) webinar on it this Thursday at 8am, PDT. I sent out an email inviting the people who I thought would enjoy it most, but also feel like everyone should know about it because this could really transform our web sites and apps.
Sign up
Customer Experience Excellence and Top Tasks (it's free) Thursday, May 25 at 8am β Register here: https://attendee.gotowebinar.com/register/5863909198954395394
Transform
And because Top Tasks keeps coming up for me (somehow I think about it all the time), I've decided to put Gerry's book Transform at the top of my reading queue. It was going to be John Maeda's The Laws of Simplicity, and it will be soon. But first, it will be Transform, which I assume is all about Top Tasks and which Gerry calls "A Rebel's Guide to Digital Transformation." I'll report out.
Links
Sign up for the webinar (only 30 minutes and itβs free)
About Gerry McGovern
What Really Matters: Focusing on Top Tasks (article, A List Apart)
Transform (book, Amazon)
The Laws of Simplicity (book, Amazon)
Top Task Management: Making It Easier to Prioritize (presentation, An Event Apart)

















