Since the shooting death of Michael Brown in 2014, the nation has been forced to contend with this nation’s long-running epidemic of excessive violence disproportionately committed by law enforcement against people of colour — and in particular Black people. The Guardian reported that in 2016 Black people were more than twice as likely to be killed by police than Whites or Asians; Hispanic and Latinx people, as well as Native people, were also significantly more likely to be killed. Ethnic disaggregation of the data published by The Guardian further show that of Asian Americans who are killed by police, victims are disproportionately South and Southeast Asian Americans, like both Fong Lee (who was Hmong American) and Tommy Le (who was Vietnamese American). Indeed, Middle Eastern and South Asian Americans are 3.5 times more likely — and, Southeast Asian Americans are nearly six times more likely — to be killed by police compared to East Asian Americans.

...We can only hope that in the more than ten years since Fong Lee’s murder, and in the three years since Michael Brown’s and Akai Gurley’s killing, that the moral arc of the universe has managed to bend just enough to make justice possible for Tommy Le; because, when faced with system stacked so highly against people of colour when it comes to state-sanctioned violence, sometimes all we have left is hope, and the will to keep fighting the good fight.

Numerous marketers and business owners fear that utilizing pop-ups on their online stores may irritate customers. However, do you know what is more terrifying? People should leave your website and never return. Without exit-intent popups, visitors will simply leave your site.

Here are some Exit-intent popup case studies from which you can learn how to increase your conversion rate and encourage potential consumers to remain on your website for longer. Let's go into the topic at hand!

Personalize the popup

Don't let your exit-intent popup be generic. To give a touch of individuality to your offer, it is effective to address visitors by name. When individuals see their names on a new campaign or deal, it can attract greater attention. This is possible for users who have already opted-in to your website.

In order for them to opt in, you can collect the visitor's name when they subscribe to the email list, create a customer account, or provide it in a previous popup.

Add a progress bar

When a visitor accepts your offer by clicking on your pop-up, they are genuinely interested. A completion progress indicator can elicit the Zeigarnik effect, which is the nagging feeling one experiences when they have not completed a task.

This straightforward progress bar will encourage visitors to complete a procedure in which they are already partially invested. In the above CoSchedule popup, for instance, visitors may see that they are halfway through. To earn the special incentive, customers must provide their email address before leaving the site.

Spin to win

A little amount of risk is always exhilarating, especially when tourists are aware of the availability of great discounts. A spin to win exit-intent popup wheel is a fun approach to engage users who are about to leave your website. They only need to submit their email address to receive a prize that you can customize to your liking.

This type of exit-intent popup is entertaining, thrilling, and lucrative. Additionally, you may change the needed action of your exit-intent popup from subscribing to the email list to merely spinning for a reward and beginning to purchase.

Use social proof

Generally, social proof is effective because we tend to model our behavior after that of others. Many stores use the number of users or subscribers to impress their customers, indicating that a large number of individuals have joined the cause. The visitor may then be left wondering why they did not join your community sooner.

However, large numbers are not required to make this work. In fact, you do not even need to utilize the number of your own store to leverage social proof. You can simply use numbers or results supported by facts as an illustration. Your social proof feature demonstrates to your visitors what others have done and how they might follow suit.

Unlock a secret

"unlock" is a particularly strong term for making your offer feel unique. Visitors will know that they have been provided a unique opportunity to access something of extraordinary value.

In this example of an exit-intent popup, Tim Ferris uses a popup to catch the attention of the visitor. Just as visitors are about to leave, they are notified that they have the chance to access incredible tools and methods that can revolutionize their enterprises and even their lives. Is this not very effective?

Join the newsletter

If your website contains a great deal of useful content, your newsletter is something that users will truly want. Then why not recommend that they join the club of subscribers? The term 'join' evokes a sense of access or oneness. In the best communities, we all desire to feel included.

Your pop-up can demonstrate why they should join your vast group of members and receive the best social media material on the Internet. Alternatively, you might briefly outline the advantages of becoming a subscriber, such as obtaining special offers, articles, or items.

Send messages based on the referral source

Personalization is essential for making pop-ups friendlier, more relevant, and more accessible. Changing the popup based on the referral source is a clever technique to boost the level of customization.

Another option is to customize exit-intent pop-ups based on the social media platforms from which the site's traffic originates. If your visitors arrive from Facebook, for example, you can invite them to join the chat on Messenger or to join your Facebook group.

Add some authority

If your offer is supported by a credible source or case study, it gains instant credibility. Similar to this post, if you observe that stores have employed exit-intent popups with success, you will naturally want to use them as well.