#tom_fw

This may be a little delayed, but last week I got to experience high fashion, designer styles, celebrities and the extremely busy day of an event and public relations professional.  

Luckily, my internship had started just before Toronto Men's Fashion Week! Even more exciting was the opportunity of being part of the team - organizing seating charts, collaborating with event staff, live tweeting, updating social media with live posts/pics, setting-up, seating and welcoming high-profile attendees, while also preparing for the after party.

It was a whirlwind experience that I have learned a lot from.  I think one of the most valuable lessons I learned, also number one on PR Daily's 4 PR Lessons from the Oscars, was that you cannot please everyone.  There were hundreds of people on a seating chart, plus standing room, and then there were unexpected but still much appreciated guests of already confirmed guests.  Regardless of how smoothly the media interviews went prior to the show, getting people to sit in their assigned seats was next to impossible.  Then there was the mass of people that showed up "on time" or right when the lights went dark and the runway was lit up. Despite all this, the fashion was astounding.  All the guests looked dapper and the designs on the runway were received with praise and exaltation.  

After that, the after party was easy to manage.  The guests arrived at the venue at a constant pace, all eager and full of excitement over the event, fashion and celebrity appearances.  All-in-all, the show and after pary were a hit! The reviews received were all positive, but there will always be that individual that didn't get sat, missed the show because they were "fashionably late" or couldn't get into the after party.