#tim bajarin

Tim Bajarin: Apple’s pre-taped, edited special event videos are here to stay

Tim Bajarin has covered Apple for 40 years and has only missed four public events Apple has held during those four decades. He believes that Apple’s pre-taped, edited special event videos are the way the company will continue to operate in the future. Tim Bajarin for Forbes: In the summer of 2020, Apple’s WWDC shifted to an online conference… Since then, all Apple launch events have been…

What’s Apple’s rationale for a budget iPhone?

“Under Steve Jobs’ guidance, Apple has had the charter to create the best products they can in every area they compete, and the Macs and iPhones are no exception,” Tim Bajarin writes for Forbesas he explains what might be Apple’s rationale for a budget iPhone. “Jobs made design, innovation and usability the heart of Apple’s business model, and the fact that they ended up perceived as premium…

Tim Bajarin: Apple’s new Mac Pro is the Mac of Steve Jobs’ dreams

Tim Bajarin for Forbes:

For the last three years, Apple has been criticized a great deal for not upgrading their Mac Pro line in a more-timely fashion. This caused many of their pro customers to move away from the Mac and to other workstation class systems from HP, Dell and others.

Early this week, Apple responded to this criticism by introducing a new Mac Pro that includes a new XEON processor…

Tim Bajarin: Apple needs a touch-screen MacBook

“To date, Apple has resisted putting touch screens on anything but its iOS devices, and from what I can tell, it has little interest in deviating from this approach,” Tim Bajarin writes for PC Magazine. “I would urge Apple to reconsider.”

“Most MacBook users like its small size and portability and do not use a mouse. The TouchPad works fine, but I would prefer the ease of use I get…

Apple’s iPhone buzz fades as old models keep ticking

“For half a decade, the launch of an Apple iPhone triggered the same kind of global hysteria once reserved for beloved music groups — customers camping for days in front of a store, often in Apple-themed costumes,” Jefferson Graham reports for USA Today.

“That may be changing,” Graham reports. “Low expectations for major changes to the next upgrade, and data showing consumers are…

Why Apple is spending crazy amounts of money on new ideas

“One of the hallmarks of Silicon Valley companies is that they tend to increase their research and development (R&D) budget during tough times, not shrink them,” Tim Bajarin writes for TIME Magazine.

“Facing a slowdown in iPhone sales and other tribulations, Apple is on track to spend $10 billion on R&D this year, a 30% increase from 2015,” Bajarin writes. “…What spooked Wall Street is…

Tim Bajarin: Can Apple reinvent itself again?

“On Friday, April 1, 2016, Apple celebrates its 40th anniversary. I have had the opportunity to professionally follow Apple since 1981. When I first began interacting with the company, it was a very small firm whose Apple II personal computer had gained traction with hobbyists and some schools and was just starting to leverage a software product called VisiCalc to push this computer to business…

Tim Bajarin: Rethinking the value of Apple’s iPad Pro and Microsoft’s Surface Pro

“Over the last two years, the technology to deliver a more robust 2-in-1 experience has gotten much better. There are two products on the market I think might be pointing us to the next major shift in portable computing,” Tim Bajarin writes for Tech.pinions. “Microsoft’s Surface Pro and Apple’s new iPad Pro are, at the moment, the best of breed 2-in-1s. I will probably be dragged, kicking and…