#tidalxsprint

KEEP IT COMING: The Key to Making Content Last Longer

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It's been almost two weeks since JAY:Z released his 13th studio album, 4:44. Still after it's initial release HOV continues to release videos one week after another that continues to explain the album in the form of video footnotes and music visuals. As I was watching the video, I realized whatJay was doing was like DLC (downloadable content).

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DLC is a tactic mainly used by the video game industry to strengthen the shelf life of a game. Instead of putting all the story modes or characters in at the initial release , these companies instead offers new content for separate purchases several weeks after the game has been released. Often the release of the DLC would come just about when a user is finished with the game and the DLC would allow the gamer to play even further.

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The lesson to be taken from here is that the consumer can become a reoccurring purchaser or engager when content is strategically stretched upon a period of time. This also gives the product layers and forces the user to spend more time with the content to understand and digest each level of depth that may lie within the product. An adjustment may not necessarily mean pumping out new content every two seconds the adjustment may simply be making the content last longer than usual.

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