#thrivefest

With ThrivePlay and ThriveSplash, Malaysia’s newest wellness movement by LOL ASIA turns longevity into a lifestyle

Something remarkable is happening. Across Malaysia, a new generation of health-conscious individuals are rewriting the rules of ageing. They are tracking recovery as carefully as career goals. They are investing in strength over aesthetics. They are choosing vitality over burnout, movement over sedentary living, and community over isolation.

The future of wellness is no longer about looking younger. It is about living better, longer.

Enter ThriveFest. Created by LOL Asia, ThriveFest is Malaysia’s first lifestyle-driven wellness and longevity festival designed for people who want more energy, better health, stronger bodies and richer lives. Combining movement, recovery, education, technology and community, the festival marks the arrival of a new wellness culture where longevity is not a medical concept, but a way of life.

At a time when longevity has become one of the world’s fastest-growing lifestyle movements, ThriveFest positions Malaysia at the centre of a conversation shaping the future of how we live. “People are no longer asking how long they will live. They are asking how well they will live,” says Rizal Kamal, Founder and CEO of LOL Asia, and Founder of ThriveFest.

“The global conversation has shifted towards health span — the quality of life we experience as we age. ThriveFest was created to make that conversation accessible, exciting and community-driven. We want wellness to feel less intimidating and more inspiring.”

The festival launches with two signature experiences designed to make wellness immersive, social and genuinely enjoyable.

➤ THRIVEPLAY 8 August 2026 Ascaro @ TREC KL

A high-energy celebration of movement and modern wellness culture, ThrivePlay brings together padel, strength training, shadow boxing, pilates, DJ-led movement sessions and interactive longevity challenges in one vibrant festival atmosphere.

Think fitness meets festival. Attendees can move, compete, learn and connect while discovering practical tools to improve performance, recovery and overall wellbeing.

➤ THRIVESPLASH 2.0 5–6 September 2026 Babel Fitness, TTDI

Designed as a deeper wellness immersion, ThriveSplash brings together movement, recovery experiences, medical expert-led conversations and community programming across two days.

From fitness sessions and health screenings to recovery zones and longevity masterclasses, the experience offers attendees a glimpse into the future of preventive wellness and healthy living. Together, ThrivePlay and ThriveSplash reflect a larger cultural shift taking place around the world. Wellness is no longer confined to gyms, clinics or spas. It is becoming a lifestyle ecosystem that intersects with technology, community, nutrition, performance, mental wellbeing and personal growth.

Malaysia is uniquely positioned to lead this evolution. Already recognised as one of Asia’s leading medical tourism destinations and among the region’s fastest-growing wellness economies, the country is increasingly attracting attention for its world-class healthcare, wellness offerings and thriving health-conscious communities.

For Dr. Aiesha Asmadi, Co-Founder of ThriveFest, the mission is simple. “For too long, wellness has felt complicated, exclusive or overwhelming. ThriveFest is about creating a space where people can discover what thriving actually feels like. Whether you are beginning your wellness journey or already deeply invested in it, there is something powerful about learning, moving and growing together as a community.”

More than an event, ThriveFest aims to become Malaysia’s flagship platform for wellness, longevity and future living. One that celebrates not just living longer, but living better. Because the future belongs to those who choose to thrive.

Tickets are now available to purchase at thrive.tixr.com/thriveplay. For more updates, follow thrivers.asia on Instagram.

*photos courtesy of LOL Asia

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