Final Stages of Developing my Logo Name
My Favourite Three
Readify
Book Addict
Bookmark
After reading a brilliant article that was suggested in order to help me with my brand name struggles. It’s essentially a quick 7-step guide for naming your next app or startup.
I read the article a few times and carried out the relevant tasks. For Step 1 I needed to write one sentence that describes what your app does:
My app allows users to track reading habits, participate in reading challenges, connect with friends & to understand their reading habits/ statistics.
As you can see on the left-hand side of the photo- After writing this I then went and underlined all keywords.
The keywords I underlined included: track, reading, habits, challenges, connect, friends & understand. For Step 2, I then came up with a list of base words. I then used an online thesaurus to gather a list of relevant synonyms for each key word.
For the final stages, I then brainstormed a range of different name ideas. Finally settling on my favourite three. However, after some more research & thought I’ve decided I’m going to name my app Bookmark. As it suits my brand, it’s relevant and it’s highly evocative and users will be able to immediately picture what the app does when they hear my brand name.
