#threads by sendgrid

SendGrid Launches Threads, A Triggered Email Service For Marketers

SendGrid CEO Sameer Dohlakia said he thinks of the company’s new product, Threads by SendGrid, as “the anti-spam.” Basically, Threads allows customers to set up automated emails that get sent based on user activity — so you could send an email whenever a customer views a specific web page, uses a specific feature or performs a certain action in your mobile app.

http://techcrunch.com/2015/10/08/th…