#thisishandels

styrelsehäng 🎶❤️@bolagsstammorna #fokus #thisishandels #fulltfunktionella #duckface (at Korsvegen)

representing the choir and meeting new students aaaall week! 🎶🍻 #bolagsstämmorna #thisishandels #gbgracet2017 (at Vasaparken)

för ett halvår sen fick jag en vision: körplagg bör vi ha. nu är det verklighet tack varje årets styre~ 💙 glad valborg! #bolagsstämmorna #provatalladamstämmor #thisishandels #körlek #choirplay #kärlek (Handelshögskolan vid Göteborgs universitet에서)

#throwback to last summer when we were singing in the rain ☔️ #svensksommar #norrlandsguld #unintentionaladvertising #nolliaden #bolagsstämmorna #treess #firom #thisishandels (at Delsjön)

Handels Höstkonferens på @deloitte levererade superintressant diskussion kring inkludering i föreningarna. Vi gjorde vårt bästa för att representera @bolagsstammorna 💙 #thisishandels #menjagärGU #conference #hhgs #deloitte (at Deloitte)

veggie meal of tonight was 💯 #thisishandels #handelsspexet #tobbevisar #bankett (at Elite Plaza Hotel)

#valborgsfirande med de finaste 💕✨ #bolagsstämmorna #thisishandels #valborg #stämsång (at Malmstensvåningen)

April 18, 2016 … Hello peeps, so our first week i.e. last week, of the integrated project was little bit of a struggle. But first, how did we come to that point? We had an initial meeting with our client Adicals to agree on the contents for a brief on Tuesday, April 12. Before the meeting we started our project by studying what strategic briefs are about. For this purpose we watched the video Briefly by Bassett and Partners (https://vimeo.com/107567840) where founders and managers of some of the world’s leading design agencies, such as Frank Gehry, explain what makes a good brief i.e. a strong vision. Additionally, to better orientate ourselves to the task ahead, we shared with each other some of our favorite advertisements of all times, our favorite brands and companies that inspire us and what methods we’d like to learn better during this project. Since our client was asking how to prepare for the meeting on Tuesday we asked them to prepare a list of favorite ads, brands and companies and a clearer message of what they are expecting from us. Tuesday was a catastrophe. Even if the guys had had good time to prepare themselves, the meeting seemed very improvised, and they asked us to do everything for them, even if they themselves lacked a clear vision. We came to the conclusion that without a clear vision and industry experience from their side, without secure finances from their operations with a postponed event, we couldn’t learn anything from them and would be better off by either working for ourselves or changing to another project. After the meeting, we decided to bring this up as a possible challenge in our tutoring session on Wednesday. On Wednesday, together with our tutor and teacher we decided to terminate the project and seek for alternatives. Our group handled this very well! During Wednesday and Thursday we brainstormed for alternative companies and interesting projects to engage on. During a first round over ten possible alternatives were presented, these were voted down on three strongest alternatives Digitas, Cellink and ODD company. With the help of SWOT analysis and further discussions within the team we pre-voted for the winning company, and finally voted for Digitas on Friday morning. See the video attached from our pre-voting session. We then created a brief around VR studies and sent this to our contact person at Digitas hoping for a positive answer on Monday for an eventual meeting… BR / Tehilah