Streaming is the key to success—this week stream Season 1!
We all love to watch Shadow and Bone—it’s the show that brought the Third Army together and the reason we keep fighting to see more of those brilliant characters and book storylines shown on screen. But why is streaming crucial to our strategy?
For a start, showrunner Eric Heisserer has very recently given us confirmation that, for now, Netflix is still our best bet to #SaveShadowAndBone and greenlight the #SixOfCrowsSpinoff. This means it's all the more important to keep streaming Shadow and Bone! So from Apr. 29-May. 5, we need you to stream Season 1 of Shadow and Bone exclusively on Netflix, on repeat!
It's a vital part of our strategy for the following reasons:
- Watching a season at a time, with the volume on, all the way through every episode is the way that Netflix counts their streams. Only watch Season 1 this week, do NOT stream Season 2 for now!
- We need every stream we can to get Shadow and Bone trending again. A high number of streams shows Netflix hard data that proves there continues to be demand and passion for this show even this long after the release of Season 2. And demand means money for Netflix.
- Due to the way things are handled in the show business, Netflix is still our best bet for renewal. Using their own platform to show them that we mean business is one of the best steps we can continue to take for this campaign. Or should I say, what business, Netflix?