#themarketingfactory

by Marissa Candy

Long gone are the days of air conditioned shopping malls being the empire of retail and the way we shop. Now retailers are fighting for ways to benefit from the dominance of online shopping and reclaim their space. Retailers who have invested in technology are seeing immediate results, with launching their own online stores and seeing it as another outlet to their business that allows for access 24/7.

Making money while we sleep is an aspiration for all business owners and if you continually invest time into how this can be achieved in your industry, I’m sure you will find many options. I predict, in coming years, retailers will not only look to expand their presence online, but also expand their customer experiences. We have already heard from MYER stating they have invested $25M into customer service, with staff incentives, staff training and more staff on the shop floor. We are now seeing trends of retailers further expanding with their own concept stores, and coffee shops and salons in stores like Gap.

The Cowboys Leagues Club were recently awarded a National Savour Award for the Best Restaurant in a Pub, Club or Tavern in Australia – quite an achievement for the local area.

They enlisted The Marketing Factory’s help to showcase this and increase awareness. We created a range of collateral including promotional posters, email signatures, press advertisements and even a billboard to get the message out to the members of the club and general public throughout the region. Have a peek below for some of the work - enjoy!  

Email signature -

Promotional poster -