#thefutureofcomics

I will freely admit that I am not as knowledgeable about the comic industry as my former boss at ComicsBeat and some of her staff, who cover the comic industry in such great detail and who know so much about the ins and outs of the industry. Right now, comics books are generally in flux and I’m not quite sure how I feel about that. I’ve been someone who has bought and read comics regularly. I’ve also bought comics that I’ve never found time to read. I also have reached points where I couldn’t afford to buy comics at all. And then there’s that thing about selling off my 40-year collection last year for way below what I thought I’d get for it.

I’ve generally been reading comic books since I was 9 or 10 when I found a bunch of ‘70s Superman comics in a clubhouse near our new house in Framingham, Mass. As a rather impressionable kid, I was a fan almost immediately, and even to this day, if you find a kid who likes to read, you’ll find a kid who loves comic books. It’s just something that you can always count on with younger boys and girls... if you hand them a comic book, they will read it. 

I was no different but I became quite obsessed and spent most of the money I earned from various job when I was a teenager and even younger on comics and records, which led to all sorts of issues later in life when I was living in a tiny studio apartment in New York City and was forced to put a lot of my old collections into storage spaces that I eventually couldn’t afford.

But this isn’t about my past with comics and about the future. I’m not sure if you’re aware or even if you’re somebody who still regularly reads and/or collects comics, but shortly after the pandemic struck the States, Diamond Distributors had to shut its doors. The problem was that Diamond was the top distributor of comic books from the publishers to the comic book stores. Even though there were many comics in the works to come out in April, May and June, on April 1, that distribution system just stopped dead and there was no way for the big three, DC Comics, Marvel Comics and Image Comics to get their comics out to the masses. The entire economy of the comic business quickly ground to a halt with no way for stores to pay for comics, no way for Diamond to properly and safely distribute them and very few stores actually open to sell them. At least that was the case in New York where a giant like MIdtown Comics had to close up as it wasn’t considered an essential business.

I felt a little mixed on this because I’ve already tried to quit buying and reading comics a few times over the past few years. In 2018, I thought I had reached a point where I could no longer afford to buy them nor have time to read them even while most of my time was spent looking for jobs rather than doing them. When I couldn’t afford to keep up my mail order subscriptions, I took the opportunity to stop. I then found myself having to get rid of my expensive storage spaces and that gave me another opportunity to quit. That was February 2019 and in the exact same month, I started writing for The Beat, and let’s just say that it’s hard to work for one of the top comic book sites on the planet and NOT be interested in what is happening in comics.

I vowed to keep things in control in terms of my spending and for the most part, I was able to do so, although I still have a lot of unread comics piled up near and around my bed that i just haven’t taken the time to read, especially with so many other distractions during the pandemic.

It’s now been a full month without comics and I still have plenty to read if I want to, but DC Comics have already started to come back slowly and Marvel will soon follow suit. Neither company is releasing nearly as many comics as they did in March when both companies would release 30 to 50 (or even comics) of all types and varieties. There’s just no way for someone with a limited income to keep up with it all so I feel like the pandemic closures gave me another opportunity to get out of my buying and non-reading habits. So I’ve written quite a bit about the topic of “the future of comics” without actually addressing it head-on, and maybe I’m a little biased, but my good friend David Lloyd had the best plan when he came up with the idea for Aces Weekly, which is a digital-only comic book site that offers brand-new comics that have never been seen anywhere else but only in a digital serialized format. No printing costs, no waste of paper... but some of the best comic book storytelling and art working out there that just hasn’t caught on as well as all of the usual superheroics from DC and Marvel who have also made the jump to digital.  What I like about Aces Weekly is that it reminds me of the Heavy Metal of my youth, stories that were in different genres than the usual superheroes, whether it’s sci-fi or fantasy or horror or even comedies. Part of why I got into David’s own work originally was because I regularly read his series V for Vendetta with Alan Moore when it was published in Warrior Magazine. In fact, having to get rid of my collection of original Warrior Magazines was one of the many heartbreaks from Midtown getting my entire collection for way below what I thought it was worth. (I probably shouldn’t bring that up again because it really puts me in a mood.)

But David did have something write that’s perfect for the post-pandemic world and that’s that if consumers are still relying on having physical books in print and there’s still a possibility of COVID-19 potentially being spread via packaging and shipping of such books... then yeah, we just have to go digital. I mean, everyone has a computer nowadays and most people have phones or tablets as well. Aces Weekly was designed beautifully to work in the landscape formatting that we’ve become so accustomed to from computers, TVs and tablets. It was never meant to be read on smartphones as that would destroy the beauty of the artwork and the sequential storytelling which is meant to be read as one does a comic strip in the Sunday papers (which still probably get more readers than the average comic book).

It’s kind of a strange time because comic books are more popular than ever due to the huge amount of superhero and comic book movies that have come out over the past 20 years, both good and bad. The success of these movies, particularly those in the Marvel Cinematic Universe, has made it for publishers to get comic books into avid younger readers who want to know more about the heroes they seen on screen. 

And yet, there’s still a big glut of comics being released that aren’t of the greatest quality and are kept around just because someone in editorial thinks that readers want these books. 

We’ve already seen a lot of comics going to digital services and a resulting outcry of comic book stores who realize that some people might be fine reading the stories in that format, thereby cutting out the middle men, but I personally still prefer physical comics, mainly because I can just sit back and read something without the use of technology and the screens that I’m looking at for so many hours over the course of the day.

Sure, I can’t really afford physical comic books and don’t really have the space to store them, plus I’m always in danger of them taking over my apartment and my ability to live comfortably, a constant problem, but I also wonder why more publishers haven’t gone the direction of David’s Aces Weekly and just created a solid product that involves great storytelling, writing and art and just rid the need for printing and paper, which is a bit of an ecological nightmare when you realize that comics are rarely recycled and are frequently just piling up in someone’s closet or backroom as a “collection.”

We’ve reached a point in technology where digital comics should very much be the standard and unfortunately that means that comic book shops need to change with the times and not be as beholden to having huge stocks of comics and toys taking up real estate just for those who show up and want to look around who may have some spare cash to buy something they clearly don’t need. Heck, most comic shops seem to do better business with Funko Pops and statues than actual comics these days so maybe they should be converted into toy or hobby shops... but with a knowledgable staff who can point those who want to read to sites/publishers that offer digital comics.

It’s kind of weird writing this on the day after what would have been this year’s Free Comic Book Day and what would have been the start of the summer movie season with Marvel Studios’ Black Widow, their first movie since Spider-Man: Far from Home  last July, but it seems we’re also at a very clear turning point where now is the time to change things to rid ourselves of the issues (pun intended) that have plagued us, like consumerism, the ecological nightmare that we’ve turned our globe into by destroying trees, and so many other things that physical comic books as they’ve existed for 80 years or more have only contributed to rather than helping us to get away from those issues.