#thefolklore

The Folklore (@thefolklore.us) is the NYC-based e-commerce platform that tells stories of some of the best African fashion brands. We meet its maker, Amira Rasool. . Fashion tales: Link to read in bio. . Direction: Jesse Navarre Vos (@jessenavarrevos) Styling: Amira Rasool (@amirarasool) Photography direction: Ryan Janssens (@ryan_janssens) Make-up: Amori Birch (@amoribirch) Models Anyon Asola (@anyonasola), Eileen Matiass (@elieenmatiass). . #NataalMedia #GlobalFashion #TheFolklore #NewYork https://www.instagram.com/p/Bo_3BsaHIaF/?utm_source=ig_tumblr_share&igshid=1w88x1t43dyyl

Raise your hand if you’re excited about #TheFolklore’s launch next month. Signup for our launch list for exclusive discounts & early access to the site: www.thefolklore.us. Photo: @camillamengstrom (at New York, New York) https://www.instagram.com/p/BmeefNohslU/?utm_source=ig_tumblr_share&igshid=ta3loh4c1jac

ここんとこカセットづいてるのでTaylor Swift の the “in the trees" edition deluxe cassette 買ってみた #taylorswift #thefolklore #inthetree #popfreak宇都宮 https://www.instagram.com/p/CDm5K0sp1z6/?igshid=wosg77454dvu

#Repost from @amirarasool using @nextgrabit .. This morning, it came to my attention that musician @TaylorSwift is selling merchandise to go along with her new album #Folklore. She is currently selling merchandise with the words #TheFolklore printed on them. Based on the similarities of the design, #Amirarasool believes the designer of the merch allegedly ripped off her company's logo. She shared her story NOT to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners but to get free pity advertising in the wake of all the systemic racism movement, forgetting all the passes blacks got under a decades long program meant to advantage them called #AffirmativeAction. Under this program, even tho I scored #1 on a promotional civil service exam, I would have to wait several years to gét my much deserved promotions while BLACK MEN who did not have the intelligence to score in the top 10 got promoted ahead of me because they were BLACK, so donnez moi a break. AND, I am sick & tired of the misappropriation of African heritage because we have light skin because we are from No Africa (Malawi, Morocco, Algeria, Mauratania, etc), & the only Africans that seem to count are from central Africa. In researching loudmouth @amirrasool's claims, while I found several holders of trademarks of some form of #Folklore, none come back to the big mouth trouser, least of all #TheFolkloreAlbum, so she should really StepOff & #STFU I am not going to let her nasty ass go unchecked. plundering & théft appears to be a black african art form at the expense of white Africans. .. #insta_grabit #nextgrabit @nextgrabit https://www.instagram.com/p/CDUoeYpnUTN/?igshid=uhmla5wm1ils

Founder Amira Rasool (@amirarasool)'s New York based online concept store The Folklore (@thefolklore.us) is shaping and putting the best African fashion brands on the globe. Photography Direction Ryan Janssens (@ryan_janssens) Styling Amira Rasool Direction Jesse Navarre Jos (@jessenavarrevos) Make-up Amori Birch (@amoribirch) Models Anyon Asola (@anyonasola) , Eileen Matiass (@eileenmatiass) #Africanfashion #manjujournal #GlobalFashion #TheFolklore #NewYork #AmiraRasool https://www.instagram.com/p/BtWGd9xFGnC/?utm_source=ig_tumblr_share&igshid=2ltj89gihhdf

Behind the scenes. The model is wearing the Abalone Earrings by Pichulik and the Denim Wide Sleeve Top-Stitch Jacket by Selfi. Find these items at thefolklore.us