#patronofthenew

RHUDE designer Rhuigi Villasenor created a selection of exclusive gear emblazoned co-branded with the luxury retailer. Featuring faded graphic tees and hoodies treated to feel like priceless vintage mixed with a set of zippered shorts boast a Marlboro-inspired RHUDE logo. The black tees, long-sleeves, hoodies, track pants and track shorts are imagined in muted, monochrome color palettes, with colorful accents restricted to yellow-tinged flames and complementary drawstrings.

East Coast meets West as RHUDE makes their mark on New York City with a pop-up experience at Patron of the New

Store: Patron of the New

Location: 151 Franklin Street NY, NY (Tribeca)

Popular Brands: Enfants Riches Deprimes, Rick Owens, Mike Amiri, Fear of God, Off- White, Palm Angels, John Elliot, Julius, Balmain, Moschino and many more... 

  Located in residential Tribeca, Patron of the New is without a doubt New York City's most intriguing boutique. Since opening in 2011, the store has constantly adapted to offer "the new" trends and fashion staples alike. The atmosphere and aesthetic of the store alone sets it apart from any shopping experience you have ever had. With Parisian antique light fixtures, industrial concrete floors, and exposed brick, it creates a very romantic and intimate shopping experience. The amount of variety that Patron currently offers is pretty amazing. There is literally something for everyone who walks in, which is one of the reasons Patron has thrived in its seemingly hidden location in downtown Manhattan. Their list of high-end clientele varies from professional athletes, rappers, and even A-list celebrities. Be sure to add this one to the shopping destination list asap. 

Be sure to read buyer/owner Jonathan Pak's interview here. 

Below are some of our favorite products from Patron's Instagram- @patronofthenew