Pharrell Williams & Adidas Reimagine the Superstar 92
Pharrell Williams and adidas are back with another bold collaboration, unveiling the Superstar 92βa fresh take on one of the brandβs most legendary sneakers. Blending oversized design with premium craftsmanship, this new silhouette pushes boundaries while staying true to its roots.
A Tribute to Virginia & Hip-Hop Culture
For the campaign, Pharrell tapped none other than Clipseβthe legendary hip-hop duo and Virginia Beach nativesβto bring the vision to life. Shot by fellow Virginian Cam Hicks, the campaign captures the raw energy of their hometown, showcasing its people, streets, and culture in a way that feels both nostalgic and forward-thinking.
The Superstar 92: Bigger, Bolder, and Built to Stand Out
Dubbed the βDouble Wide,β the Superstar 92 channels β90s aesthetics with snowboard boot-inspired details. The sneaker features thick padding around the ankle for comfort and a chunky sole that makes a statement. Keeping it personal, Pharrell stamps βVIRGINIAβ on the tongue, a nod to his roots and the culture that shaped him.
Release Info
The Superstar 92 drops on March 1st in black and white, retailing for $200 at select adidas retailers and adidas.com. Signups are now open on the Confirmed Appβdonβt miss out!
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