The Game Has Changed. So Should You?
The Game Has Changed So Should You?
I have seen lot over the years in the apartment industry. From snail mail to online tours and taking floor plans to social media, we have come a long way.
So what has changed in the game of the apartment world so much for you to even think about making a change?
People. Technology. Integrity.
People make any business. The right people or the wrong people can make or break the apartment industry. Put the right people in place and that company in this industry will always have great employees, great morale bring in the money. Put the wrong people in place and you have a catastrophe of pointing fingers, playing the blame game and the business not progressing where it needs to be.
Technology changes the game entirely. The internet has made apartment hunting more accessible and online viewing, renting and signing the lease can be done with a few clicks. Social media has made it easier for residents to have their voices heard, management to take notice and increase their exposure.
Integrity: “The quality of being honest and having strong principles.” Yeah, that. Integrity is far and few between in today’s world. As much as I would like to think and feel this is in everyone, it is not. Integrity is a selfless thing. It cannot survive in a selfish world. Apartment industry included. If you have found a good company, good managers, good teammates with integrity……you have found a good thing.
But some things never change in this industry.
What hasn’t changed are the staples of the industry is good old customer service, creating the urgency to lease and closing the deal.
You need customer service to keep them from walking out the door. You need to create the urgency so they can lease. You need to close the deal to make the sale. Being kind goes a long way and will bring you more than leases and money, it will bring you a good reputation & true satisfaction to your career.
Creating the urgency is needed because competition is everywhere and let’s face it, we all suffer from a little ADD. If our attention isn't captured, we move on to the next apartment. Creating the urgency of clients picking our apartment community and picking it now all depends on how we close the deal.
Should you change because the game has? Adjustments are always needed no matter what career you choose. As long as you stay authentic and be true to you, the game should never change who you are.