The Only Post I Will Ever Make About The Tumblr Update
The Push and Pull of a Social Network
People on Tumblr who dislike the update and try to reason about it are typically berated by those who don't mind it (or just want to argue) for taking it too personally. The truth of it is, Tumblr is not angry at you. It does not hate you. It is not personally trying to make you upset over these changes. However, it is not doing a very good job of handling the criticism, given the influx of form letters and a lack of response either way from the staff. This is not a surprising fact. One of the most popular browser addons for Tumblr, Missing-E, has only ever been acknowledged by the staff as dangerous and something that should be removed at all costs. It is a reminder of something that they did not create that is "fixing" their site which they do not feel is broken.
This is a natural response for humans. They're hurt. They're proud. They're insulted that anyone ever thought that their site was incomplete. And it's a bit of a brazen move on Missing-E's part to assert that they complete someone else's work! It's one thing to write a fanfiction and have people assume it as their headcanon. It's quite another to write an alternate final chapter and preach that it's how the story SHOULD have ended. To have people choose a fanwork as the definitive finale must be grating on their nerves.
So what has Tumblr done in this update and in the past to account for Missing-E? Well... mostly just tried very unsuccessfully to repress it. Not replicate its quality features in their own code, not integrate the functionality within its own systems to make its users safer (which would be the mature thing if it was actually concerned about "a dangerous browser hack"), but to ignore the backlash and chug forward on other projects. Most notably, if you use this app, you are considered a secondary Tumblr user for the purposes of support. This is a poor reaction. It's juvenile, underhanded, and to deny anyone help based on the apps they use is pretty poor management when you've got an App System built in already.
So they chugged and chugged and now this update, so groundbreaking, years in the making, etc etc. It's here. And people dislike it. Intensely. Let's break down what they're selling here and explain why it is that people are having such a negative reaction to everything that's being touted here. I, for one, blame the marketing team more than the coders.
"Tumblr posts are the canvas.": I agree. This is a good sentiment to have. A canvas is a big open space where I can throw out my ideas at will, with enough room to make them reality by shifting them around and organizing my thoughts. Why, then, did you feel the need to move my canvas from its nice, wide, own page, to a cramped corner in the middle of everyone else's finished artwork. This is like putting a work studio in the middle of an art gallery. You don't have the room to make a quality piece of work and you're stuck looking at everyone else's finished products to boot. This is not an enjoyable way to create content.
"Distilling 5 years worth of functionality into a much more cohesive interface": Huh. That's... nice, I guess. It's another coat of polish. The problem: Tumblr was polished as fuck to begin with. It's one of the reasons I've stuck around for so long. The interface is already pretty minimal, but not to the point of losing anything. it had room to breathe. Having space is a good thing.
"After spending the last year working on mobile-": LET ME STOP YOU RIGHT THERE. Ho-lee-crappola. Here it is. I've found the source of the entire problem. This is the reason the interface is so cramped, nasty, and constrained now. It's not for your computer; it's for your iPad! Mobile devices thrive on the instant-satisfaction style of aesthetics, so these changes are moving in that direction. Personal computers and their handheld counterparts are not the same beasts whatsoever. You cannot design things for the two in exactly the same way. You need to recognize when you've become enamored with a design before working out the implications and step back when you've gone in the wrong direction. This is the wrong direction.
"Now you're making posts the same way that you're reading them": Allow me to ask you something. If people made television shows the same way that people watched them, would quality improve or decrease? If people wrote books in the same way that they read them, would more or less books get finished and published? If people painted in the same way that someone critiques a painting, would it end up being too pretentious? Do you see what I'm getting at? You CANNOT create things in the same way that you use them. This is not intuitive. This is not useful. This is getting closer to the Twitter style of updates being constant, in the row with everyone else, and completely inconsequential beyond the noise of the masses.
"It's a step towards making things smaller, without sacrificing utility": I've got a laptop that's at least a foot across horizontally. I don't need smaller. The things that need smaller are (wait for it) mobile devices! Which already have their specific apps to handle that! So this does not benefit me! At all! If anything, it makes my dashboard more cluttered and does the exact opposite of streamlining things. You're two steps back now.
"So much of the effort went into refinements that hopefully you won't even notice": ...yeah. That didn't happen. So much of the product we received was in the overhaul that we DID notice. Painfully so. The unnecessary alterations overshadowed any performance upgrades. Loading images in the background? Nice, but it's an image file. Unless you're on dial-up or an awful connection, this is gonna be taken for granted. Oh, and loading the whole dashboard any time you want to make a post completely negates the advantage of uploading stuff in the background.
"In-line reblogging": Alright, here I'm going to concede just a little bit to admit when something is fair. In-line reblogging is actually the only time when I'd consider manipulating posts in the dashboard to be a reasonable idea. You don't need to open a whole new window just to add your tags or a short response. That's fine. Edit it there and send it on its way. You're not creating, you're sharing. The problem is when every post is treated like a reblog, smashed into the same tiny window and shoehorned in with the crowd.
"Photosets were cool, but making them was painful": Whoever came up with the idea of drag and drop photosets needs a smack on the back of the head. The old style of photoset creation made so much more sense that I'm honestly puzzled as to why they added this. Before, you just hit the upload photo button several times getting all the pictures you wanted from your folders, usually the same folder to begin with. Now, the "streamlined alternative" they offer involves navigating your mess of folders to wherever the pictures are beforehand (or just having the folder open continuously which... doesn't make any sense either) and maneuvering the windows to drag and drop your pictures. This isn't straightforward, comfortable, or sensible. I'm not sure why it happened.
Uh, guys? When you make a major update, most people tend to tout the best features and then make a list of all the other cool stuff that's changed. You've enumerated everything that's included in this update minus the tiny little background performance features, and your list is three entries long. This isn't a major content update. This is an interface change more than anything else. This is like if Valve gave a fanfare for "The Spy Update" for TF2 and then proceeded to release one weapon for that class. And made a video saying how nice this new weapon was and how much they liked it. And then the weapon sucked.
Oh and also you can't have community skins for your hats anymore because they're dangerous. Sorry. (I'm getting off on a tangent.)
Number 1: Tumblr needs to stop looking to the mobile market for their PC users. They just don't work the same way. The aesthetics are different, the people are different, the expectations are different, and the needs and capabilities of their respective user bases are very, very different.
Number 2: Tumblr needs to stop trying to minimize Missing-E and start beefing up its own feature set. Here's a short list of things that Missing-E has that would be useful for the regular tumblr user's experience:
Widescreen Dashboard. Stop cramping my canvas if you care so damn much about it.
Tag wrapping. Don't make me scroll when I can just read. Let me read tags the same way I'm writing them. THAT is something small enough to make the idea work.
Alternatives between pictures and words for post options. Because it's really not that hard to have a check box for that.
Mass deletion buttons for drafts, queue, etc. It's a clear switch. That's pretty handy.
Additional keyboard shortcuts. Because your target audience here is people with KEYBOARDS. Not the mobile market.
Bring back tracked tags in the dashboard as an option.
Bookmarking features, because liking a post isn't always enough to recall it when it's not tagged well.
Safe Dash. Not as high a priority but options are good.
Creating new posts in a new tab because DID YOU READ ANYTHING ELSE IN THIS ESSAY
Keeping original tags when reblogging. Because if I want to retype all the characters or elements of a post, then I'd make my own damn post.
Reblogging long text posts as text automatically. Although this one might be implemented already? Not certain.
Most of these aren't impossible. Most of them could probably be made optional. Those are two hallmarks of a good update. Something that people can use if they want, and that don't cost much energy to make. I think Tumblr's just gone the opposite route: an intense update to do things that people don't like.
Number 3: Tumblr users need to understand that these people are humans. They did something you don't like, yes, and that makes you frustrated. I am also frustrated! I made a big post detailing the nature of my frustration! But you can't expect these things to get changed back overnight. They are examining the situation and coming up with alternatives for what's been causing the fuss (if they're wise), and with an organization, that takes a lot of time and discussion. Give it another week or so and if we don't see results, then take action. These things take time.
I pray that they'll use that time to take a good look at their decisions.