#the jogging

Athletic Aesthetic - some reading material for anyone who is interested.

The link above is an interesting article on ‘The Jogging’ by Cecilia Salama for Opening Ceremony.

Salama writes: “The Jogging runs on what Troemel calls an "athletic aesthetic" system, where quantity is favored over quality. The artists submit mostly Photoshopped images, as they can be produced quickly and on a large scale. "The stakes are much different," Andrew Norman Wilson, one of the main contributors, explained in an email. ‘I can post what one could call 'b-sides' that don't seem to have a place in the world. Then they resonate with this strange, eager audience.’ “(x)

The ‘athletic aesthetic’ system is a term used by Brad Troemel and his work regarding this topic can be found here: http://thenewinquiry.com/essays/athletic-aesthetics/ 

Troemel states: “A new species of hyperproductive artist flooding the Internet with content invites audiences to complete their work by loving their brand, making the artists themselves the masterpiece.” 

Wood Bowtie, 2014