#textmarks

Driving effective communication across organizations, TextMarks offers SMS text messaging solutions that enable productivity and the real time dissemination of vital information. One compelling reason for employing TextMarks is to get the maximum value out of customer satisfaction surveys. Understanding how customers feel about a product or service is critical to answering questions that provide insight into what is working, or in need of improvement, in a company’s approach. Depending on how they are crafted, customer surveys provide both “big picture” information on general satisfaction levels and pinpoint areas of specific concern. One challenge across industries is that survey response rates are usually low, with formatting and delivery methods two major reasons for failure to convert. SMS texts delivered via TextMarks messaging provide an effective solution. Brief and to the point, they do not overwhelm the respondent with questions that may be difficult to answer. At the same time, the “opt-in” nature of the messages means that they are relevant to customers and more likely to be opened and read than traditional emails. Textmarks messages are also flexible enough to be used as invitations, providing links to a more comprehensive web-based survey.

Based in Pasadena, California, TextMarks is an SMS text messaging services provider. The company was established in 2006 and currently offers an array of messaging services, including SMS marketing and lead generation, all of which run on TextMarks SMS software. TextMarks SMS software provides users with a number of beneficial features, including the ability to use the company’s SMS short code. This code allows users to easily send and receive texts over the course of marketing outreach initiatives. Furthermore, SMS software helps businesses sign potential clients not only over the Internet, but via text message. A simple keyword text to the SMS short code 41411 results in a straightforward, immediate opt in for future messages. Additional benefits of TextMarks’ patented SMS software include simple-to-use subscriber list management, text coupons that can be used for contests and special offers, scheduled alerts, and advanced API integration. Finally, the software is capable of supporting advanced list segmentation processes, allowing businesses to create numerous customer lists based on potential interest and other important demographics. To learn more about SMS software capabilities, please visit www.textmarks.com.

Since 2007, TextMarks mass text messaging platforms have delivered group communication solutions to thousands of customers. TextMarks provides an effective mass communication platform that enables businesses with a large, mobile workforce to disseminate important information to their staff securely and efficiently. Mass text messaging is particularly effective when it comes to communicating with remote staff. Many employees fall under this category, including field workers, deskless employees, and virtual staff. SMS messaging has several advantages over other forms of communication. Some of these advantages are listed below. 1. Reliability. SMS is generally more reliable than email or voice messaging services. When employees are in the field or at a worksite, reliable WiFi or phone service may not be available. However, SMS messages travel through cellular networks and are able to get through in most instances. 2. Access. Most workers own a smartphone or another device that is capable of sending and receiving text messages. Additionally, most computer-based communication software run into issues with system compatibility and updates. Whereas, SMS messaging technology is very similar on most phones. 3. Preference. A recent survey found that 70 percent of employees prefer to communicate with their employers through text message. This is especially appealing for field and remote workers who may be engaged in tasks and lack access to a computer, but still need to be informed of schedule changes and updates to complete their job.

Surveys are a great way to gather important feedback from your customers, which can help you improve your services. However, response rates for most surveys are quite low with only 10 to 15 percent of external recipients responding. Listed below are a few tips offered by TextMarks for improving survey response rates. 1. Use text messaging. Text messages are delivered immediately and recipients can respond right away. Text messaging is an easy way to reach a lot of people. 2. Keep the survey short. Ideally, you should ask no more than ten questions, so choose them carefully. 3. Provide incentives for completing the surveys. You can use coupons, discounts, or merchandise to motivate individuals to provide feedback. 4. Don’t bombard customers with surveys. The less you reach out for feedback, the more likely customers are to respond. 5. Explain the reason for the survey. Let recipients know why you need the information you're asking for and what it will be used for. 6. Send out reminders. With one or two messages, gently remind recipients of the survey’s importance and ease of completion. Applying these simple tips should help you receive more feedback on future surveys. TextMarks offers mass text messaging services to thousands of customers. To learn more about increasing response rates using text messaging, visit www.textmarks.com.

For more than a decade, TextMarks has used text message technology to open channels of communication between companies and their customers. TextMarks helps businesses and nonprofit groups send announcements, reminders, and surveys. Satisfaction surveys can be effective in gathering information about customers’ thoughts and feelings, but surveys only work if enough people respond. To encourage customers to answer surveys, companies must make surveys convenient and simple to use. Experts recommend that businesses send out surveys infrequently because too many surveys can make customers think that another survey is coming shortly. This mindset makes customers less likely to respond. Similarly, if surveys are too long, respondents are likely to lose interest and end the survey without sending any information. If surveys contain 10 or fewer questions, customers are more likely to complete them. Survey questions themselves should be short, and questions that require long answers are likely to deter responses. Multiple choice questions and rating scales are easy to answer and preferred by many customers. However, customers may get bored by answering several questions of the same type. Switching up the format may help customers retain interest. Prize giveaways and other incentives can be effective in improving response rates, but in the end, convenience is key. Surveys should be mobile-friendly and should require minimal effort to access. For this reason, text message links may be the best way to reach as many respondents as possible.

TextMarks is a text marketing solutions provider serving a broad range of for-profit and non-profit industries. Founded in 2006, TextMarks offers text messaging solutions to help companies grow public engagement and improve their customer service. Exemplary customer service is a core area of focus for many successful businesses. If you want to build a reputation for excellent customer service among your clients, there are few better ways to do it than by connecting with them through their favorite channel – mobile phone text messaging. Americans text an average of five times more often than they call, with rates being significantly higher among millennials. So how can your brand leverage text messaging to improve customer service? There are two ways. The first is to build a direct connection with your customer. Speaking directly to the people who buy from you personalizes the connection. It also offers you an opportunity to respond to their concerns promptly, showing them that you are professional and that you care. Another excellent approach is to use text messaging as a means of rewarding loyal customers. Offer mobile coupons and deals exclusively through text to those who have continuously supported you. Not only will this increase their likelihood of buying from you again, it will also build a stronger relationship between customer and provider.

A SMS communications facilitator, TextMarks offers a platform that optimizes target text messaging. Since it was established in 2006, TextMarks has helped retailers, nonprofits, small businesses, and brands reach communities through text messaging. With a 98 percent open and read rate, text messages are an incredibly effective way for small businesses to reach consumers. Here’s a formula for writing effective text messages: Start by grabbing your consumers’ attention with headlines such as “SALE” and “HURRY BEFORE OFFER ENDS” to pique interest. Next, introduce yourself and tie yourself to what was offered in the headline. If you are a retailer doing an end-of-year sale, say it. You want your consumers to know exactly who is texting them and what the text pertains to. In your body, avoid text speak. Use clear, concise English. Keep your text short; approximately 160 characters. If you are going to include links, use tools like bit.ly to shorten them. End your text with a call to action. Tell your audience exactly what to do, for example, “Buy any product this week and get another free!” or “Use this coupon code for 20% off!” Finally, proofread your text to ensure there are no typos or unwanted autocorrections.

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