Despite what you might think with all the innovations in communication and connectivity, the power of bulk SMS is growing β especially for businesses. There were predictions from 2011 when many experts predicted that SMS would slowly pass away in the coming years and die of by the next decade. To their surprise, not only did SMS not die, but it has become far stronger than it ever was. These predictions were made on the basis of the growing number of social platforms, messaging apps and shifts in trends however, SMS proved to be quite resistant. Now, in 2019, it is estimated that SMS will grow from $60.7 billion to about $72 billion by 2021 while the use of mobile applications will face a serious drop down. This is why most businesses are sticking to SMS Marketing. Besides, SMS marketing in the US alone has become the fastest growing marketing channel with more than 70 million people opting in to receive promotions and business SMS.