If youĀ followĀ the Sales Prospecting Perspectives blog, you are aware that the subject BANT has beenĀ extensively covered, and the acronym has been deemed ādead.ā
The sales term āBANT qualified leadā has become the bane of my existence since becoming an inside sales manager at AG Salesworks, a client-based organization. Ā When it comes down to it, there are components of BANT that are valuable. Ā Of course a sales rep would want to know a prospectās Budget, Authority, Need, and Timeframe, but letās be honest: despite how good the lead is, chances are that one or more of these components will be missing. Ā
So I started asking myself: What is it IĀ reallyĀ want to know when Iām reviewing a lead from one of my sales reps, and how do I communicate that to a client to get them to modify their opinion of āBANT qualified?ā