Launching the 'TeeTiler' to the Events Market.
Working with creative agency, Brandfuel, we launched our new product to the events market for iStock’s ‘Feel the Creative’ Party. Our garment creator, the ‘TeeTiler’ offers guests the chance to make their own T-shirt from the ground-up using intuitive touch screen computers to construct a bespoke design, before seeing it printed and pressed right in front of the eyes.
We saw it as ideal for this event for iStock. The event, which catered mainly to graphic designers, artists and filmmakers, needed the entertainment to be creative and engaging enough to get their artistic juices flowing as well as showing off great iStock content and imagery. So, using a selection of iStockphoto images as a base, guests manipulated them to create their own design, before applying effects such as filters to add that finishing touch.
It was extremely popular all night as everybody was keen to create their own unique T-Shirt and it certainly kept our staff busy all night, printing 120 original T-Shirts over the course of just a few hours.
The ability to create an original and unique give-away is something that is rarely offered, so we are very excited that the TeeTiler can provide the platform to do this.
