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Employees and employers often misunderstand work-life balance as a concept. Employees are driven so much by this buzzword that they fail to understand its meaning by themselves. It’s like, everybody wants it, but nobody has any clue about what it is precisely and how to get it. Also, For employers to promote the work culture, Often I see companies posting on social media that they don’t allow employees to work after 6 pm or ask employees not to entertain any calls after work hours, etc. Is that maintaining a work-life balance? NO.  

When you say “work-life balance,” it means you prioritize your work or family responsibilities on one side and de-prioritize the other. Instead, employers and employees need to think about harmonizing work-life, prioritizing things in the various parts of life as you need them to.

What does work-life balance mean in actuality?

Honestly, It’s very subjective. Because the definition of work-life balance is like the definition of happiness – it’s up to you. And it can change with time. What you may consider balanced today may not be the case 5 to 7 years from now.

You might be that fresher who enjoys staying back after work hours, putting extra effort to gain some knowledge of other projects in a team, and creating a solid base for yourselves for your future endeavours – like starting a new business or aspiring to be a manager in 2 years, etc. Those learnings for you in your extra time spent at the organization can be a work-life balance for you. OR, you might be the founder of a growing start-up, and building that start-up is your priority, then that’s okay. To achieve that, you might be working for 60+ hours per week. That’s a work-life balance for you.

Also, you might be a person that chooses to work only 30 hours per week to spend time with your family. That’s a work-life balance for you.

That said, I think work is an essential aspect of our life. It’s a battle we pick to generate more meaning in our lives. Thinking life is only outside the workplace isn’t a wise framework. It shall very well include our workspaces as well. It’s like if you’re happy outside of your office place, then you’ll be more productive while working. And, if you’re content with your work, you’re more satisfied in life.

What can employers do to maintain their employees’ work-life balance?

Understand the priorities of employees and then act. E.g., If the employee is interested in putting in extra effort and working for extra hours – involve him in different projects, assign him a good mentor, build an ecosystem around him and give him a platform to learn.  

Set expectations right and then provide them with control. Once they know their goals, let them decide how much and when they want to work based on their definition of work-life balance.

Be transparent and open. Let your employees feel comfortable talking to you about an issue; you get the opportunity to address that issue then and there before it becomes a bigger problem.

Provide the benefits they want. Everyone doesn’t need accidental cover insurance, or many won’t even opt for it. Consider alternatives such as giving them access to premium learning courses or arranging a daycare facility in your premises for working mothers.

Arrange weekdays/working day events, where employees can show their families where they work and what they do. It can be a great educational & insightful experience for family members.

Final Words

Most people want the opportunity to find a work-life balance that works for them. With a few initiatives mentioned above, employers can support the priorities and needs of their employees and reap the benefits while nurturing a work-life balance.

Also, there is no such thing as a perfect work culture that balances work and life, and you don’t need one. Just understand the priorities of your resources, act and help them, and you automatically win! It is a massive opportunity for business leaders to be the torchbearers guiding the path to building an inclusive work environment for all.

Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025. In 2020, global revenue from mobile apps increased to over 318 billion U.S. dollars (Source: Statista).

These are some statistics you and your business cannot afford to ignore. It comes down to how a mobile application can bring huge returns to your business.

We understand that it can be a daunting process to build a mobile app from scratch, especially for some non-technical folks.

But don’t worry, we’re here to help.

We’ve put together this article to help you lay the groundwork for your mobile app. We’ll go over everything from planning to prototyping to marketing your new app.

In this article, we’ll outline the steps you need to take to lay a strong foundation for your mobile app.

Prepare a Solid App Business Plan

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

To successfully build a mobile app, you will need a stellar UI design with sales/marketing funnels which makes your user’s life easier and can increase your business revenue. Planning specifics comes first when it comes to mobile application development.

Unlike a traditional business plan, you shouldn’t necessarily write a detailed plan. You can keep it super simple with one page flexible plan everyone understands.

The easiest way to achieve this is by filling a Business Model Canvas (BMC) template.

BMC gives you a high-level view to take business-critical decisions before starting or scaling your app business journey. Whether you are a small startup or an enterprise, it brings all the stakeholders on the same page.

Once you ideate your dream app, organize those ideas into the Business Model Canvas (BMC).

It gives you clarity about your potential market, target audience, value proposition, app platform (iOS, Android, web app), monetization strategy, etc.

Define Roles

Deciding to build a mobile app for your business will impact every other decision you make, so it’s important to get it right.

It’s not only a major investment in time and money but also an extra effort to give your business a competitive edge.

So, how do you decide which role to play in the development process?

First, you need to define—are you going to own and operate the app? Or are you leading the project management team?

Let’s say, you’re a tech-savvy person who is capable of building an app. In that case, you can start gathering the rest of your team. You’ll need a developer, a designer, and a marketer.

However, if you’re not technical, you’ll need to find a development partner who can help you build the app. But remember, you’ll still need to be actively involved in the process. You’ll need to provide feedback on designs, approve budgets and make decisions about features and functionality.

No matter what role you play in the mobile app development process, remember that the most important thing is to stay focused on your goals and make sure your app meets the needs of your customers. With the right team in place, your mobile app business can thrive.

Mobile App Prototyping

Creating wireframes and prototypes is an effective way to communicate design ideas and test usability. Prototyping helps make decisions about the app’s functionality and interaction early on in the design process, before even starting the development.

It allows mobile app developers to review the app flow, get feedback and improvise. This translates into faster app development and a better user experience.

You also need to make sure that you are designing for both iOS and Android devices. To make sure that your design is accurate, you may want to consider using a prototyping tool. This will help you to create a prototype that is as close to the final product as possible.

It’s important to get the design right from the start to ensure a smooth and successful launch. That’s why at Techspian, we always recommend our clients go through the prototyping process.

Pre-Launch App Marketing

As a business owner, one of your top priorities should be marketing your app. However, you might think it’s too early to think about app marketing before you’ve even begun your development.

To get started, you need to define your branding. This means designing a logo, determining your colors, and developing a brand story.

Once you have this in place, you can start finding your channels. This includes identifying where your target audience hangs out online and offline, and what kind of content they would be most interested in.

Once you have all of this in place, it’s time to start putting together your pre-launch marketing campaign. This will include creating teaser videos, developing website landing pages, and drafting emails to send to your subscribers. By starting early, you’ll be able to create a lot of buzz and anticipation for your app before it’s even available.

Final Thoughts

In this article, we’ve outlined the basics of what you need to know to get started.

First and foremost, mobile app development is no joke; it has more hurdles than web development. If you want to develop your custom mobile application for any device, then you’ll need to go through the process of designing, coding, and deploying it.

This can be a daunting task if you’re not familiar with the process.

At Techspian, we understand these challenges and are here to help. We provide our clients with the option for us to help develop their mobile applications in-house. Our experienced app developers will work round the clock to build your app and will create an app that fits your imagination.

If you have any questions, be sure to reach out to us at [email protected]