#techcontracts

In today’s fast-changing world of innovation, intellectual property (IP) plays a central role in shaping technology deals. For businesses developing new solutions, protecting ideas is just as important as bringing them to market. Gideon Korrell, a lawyer with a strong engineering background, shares insights on how the future of IP is evolving and what companies should consider as they move forward.

The Link Between Technology and Intellectual Property

Technology companies rely on IP rights to safeguard inventions, software, and creative works. From patents and copyrights to trade secrets and trademarks, these protections are essential in negotiations and partnerships. According to Gideon, the value of a deal often depends on how well IP assets are defined and protected. Without clear ownership, disputes can arise, delaying growth and reducing trust between partners.

Shifting Trends in IP for Technology Deals

Several key trends shape the future of IP in technology deals:

1. Growth of Clean Energy and Sustainable Technology

As businesses focus more on clean energy and sustainability, IP in this space is gaining importance. Companies are investing in renewable energy, storage systems, and green solutions. Protecting these innovations ensures that businesses can attract investment and maintain a competitive edge.

2. Increasing Role of Software and Data

Technology deals are no longer limited to hardware or traditional products. Software, algorithms, and data ownership have become central issues. Gideon points out that contracts must clearly address who owns the code, how data is shared, and what restrictions apply to its use.

3. Collaboration Across Borders

Many technology deals involve international partners. This makes IP protection more complex, as laws differ across countries. Businesses must carefully plan global strategies to ensure their innovations remain protected worldwide.

4. Integration of Artificial Intelligence

Artificial intelligence (AI) is reshaping industries. With AI tools generating content, designs, and even code, questions arise about who owns the output. Gideon emphasizes the need for clear agreements that define ownership and usage rights in AI-driven projects.

Why Intellectual Property Matters in Negotiations

In technology deals, IP is more than a legal formality, it is often the most valuable asset. Investors, buyers, and partners look at IP portfolios to measure the strength of a business. If ownership is unclear or if patents are weak, it can reduce the overall value of a deal.

Strong IP protection helps companies:

Secure funding from investors

Build trust with business partners

Avoid costly disputes and litigation

Strengthen their market position

Preparing for the Future of IP

Businesses that want to stay ahead must take proactive steps when managing their intellectual property. 

Gideon suggests a few practical approaches:

Audit IP regularly: Companies should review their IP assets to make sure they are up to date and properly registered.

Integrate IP into contracts: Every deal, from joint ventures to licensing agreements, should clearly define IP ownership and usage rights.

Stay informed about global changes: Since IP laws evolve, businesses need to track updates in the markets where they operate.

Protect innovation early: Filing for protection at the right time can prevent competitors from gaining an advantage.

Conclusion

By Akhil Jayalekshmi Madhu

Money talk can get awkward. Especially in tech.

You’ve probably heard—or maybe even said—something like, “It depends on the project.” That’s fair. Every web or app build is different. Scope, timeline, integrations—these things do change the cost. But if you’ve ever been on the client side of that conversation, you know how frustrating vague answers can be.

At Comet Web Solutions LLP in India, we’ve come to realize something simple: transparent pricing builds better relationships.

It sounds obvious, but in our industry, it’s surprisingly rare. And over the years, being clear about our pricing—upfront and without layers of small print—has helped us win trust, reduce friction, and keep clients coming back.

Let’s talk about why.

Clients Aren’t Just Buying a Website—They’re Buying Confidence

When someone approaches us to build a website or app, they’re not only comparing portfolios. They’re assessing risk. They want to know:

Can this team deliver?

Will I get stuck with hidden charges later?

Is this quote realistic—or padded?

Transparent pricing doesn’t just answer those questions. It answers them before they’re asked. And that, in itself, is a service.

What Does “Transparent” Actually Mean?

It’s not about publishing a flat rate for everything. (Although for smaller services, that can work.) It’s about:

Explaining what’s included (and what’s not)

Breaking down pricing into clear modules

Clarifying payment terms and schedules

Giving a roadmap for scope changes and how they’re billed

We recently worked with a boutique cafe chain in Kerala. During the initial call, we showed them three packages—each with clear deliverables and optional add-ons. No jargon. No “contact us for pricing.” Just straight talk.

They picked the mid-tier option, added custom photography, and paid on time—because they knew exactly what to expect.

What Happens When You’re Vague?

In the past—early in our journey—we learned this the hard way.

We quoted a project as “₹XX,XXX depending on final design and integrations.” The client nodded, we got started. But halfway through, they wanted a booking calendar, which wasn’t budgeted. When we raised it, they felt blindsided.

It wasn’t their fault. It was ours.

Since then, we’ve introduced structured pricing documents. Scope-change logs. And yes—even “what happens if…” clauses.

It doesn’t kill creativity. It supports it.

It’s Also About Perceived Value

When pricing is clear, clients don’t just feel safe—they feel respected. They understand what they’re paying for. They see the craftsmanship, not just the cost.

Compare:

"Website: ₹50,000" vs "Website: ₹50,000 – Includes: 6-page custom design, CMS setup, contact form, SEO basics, 2 rounds of revisions"

Which one makes you feel like you’re working with professionals?

Exactly.

Why It Matters Globally

As we’ve grown from local Kerala businesses to clients in the UAE, UK, and beyond, one thing has remained constant: clarity translates well.

That’s part of the reason we’re honored to be a nominee for the 2025 Go Global Awards, taking place this November in London. The event isn’t just about recognition—it’s about sharing standards that build better businesses. Transparent pricing is one of those standards.

In a room full of global leaders, one thing unites us: people want to work with those they trust. And clear pricing? That’s where trust begins.

Final Thought

You don’t need to list every possible price on your website. But you do need to be honest when asked. You need to be able to explain why something costs what it does—and what’s involved.

At Comet Web Solutions LLP, we don’t claim to be the cheapest. We do claim to be clear.