Scope & Parameters – Defining the Brand Brief
The scope and parameters of a brand brief define what the brand is, who it is for, what it aims to achieve, and the limits it must work within. A clear brand brief is essential because it ensures that all branding, marketing, and promotional content is consistent and focused.
This post outlines the scope and operating parameters for the launch of H20 Esports. The scope focuses on building a strong online presence, competing in regional esports tournaments, and developing skilled players through structured training. The parameters define the age range, platforms, game titles, and time commitment required from players.
The target age range of 15–21 reflects the most active competitive esports demographic. The team will primarily compete on PC, with console as a secondary option, allowing flexibility across multiple esports titles. A weekly commitment of 5–10 hours ensures players can balance education and training.
Kotler, P. and Keller, K.L. (2016) Marketing Management. 15th edn. Harlow: Pearson.
Newzoo (2024) Global Esports & Gaming Market Report. Available at: https://www.newzoo.com
British Esports Federation (2024) Grassroots Esports and Player Development in the UK. Available at: https://britishesports.org
Statista (2024) Esports Audience Demographics Worldwide. Available at: https://www.statista.com
