#tealium

Tealium’s new compliance tool helps ensure consumer data preferences get implemented

Tealium launched back in 2011 and built one of the earliest customer data platforms (CDP) a couple of years later. The company has concentrated on collecting data in highly regulated industries, and today it introduced a new component to help with the compliance side of data usage. Tealium CMO Heidi Bullock says as a company that has built a CDP with a focus on companies in industries like…

Helping brands make data actionable, in real-time, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com

Tag management has entered the “tornado” phase of growth as its adoption by marketers has accelerated rapidly. That’s one reason why Anametrix CEO Pelin Thorogood sat down to talk with Tracy Hansen, CMO at Tealium, a tag management leader and one of the deep innovators in the space. In this two-part blog, they explore where the industry is heading and some of the challenges marketers face in making the best use of data to support data-driven marketing.

Tealium, an Ad Technology Start-Up, Raises $20 Million From Silver Lake

The round is the latest for Tealium, which is aiming to create a platform for companies to manage their digital marketing tools, primarily Web site tags.

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