"Our media system today-the one that you and I make our livings from-is a descendant of the phone system only insofar as we use it for essentially the same purposes, plus many, many more. But the key point to remember is that it is totally different from the old phone system. The old phone system-and its technological cousin, the cable TV system- tanked. It crashed and burned decades ago, and we started virtually from scratch."
"Why? It worked, didn't it?"
"First of all, we needed to enable interactions between more than one entity. What do I mean by entity? Well, think about the ractives. Think about First Class to Geneva. You're on this train- so are a couple of dozen other people. Some of those people are being racted, so in that case the entities happen to be human beings. But others-like the waiters and porters-are just software robots. Furthermore, the train is full of props: jewelry, money, guns, bottles of wine. Each one of those is also a separate piece of software-a separate entity. In the lingo, we call them objects. The train itself is another object, and so is the countryside through which it travels.
"The countryside is a good example. It happens to be a digital map of France. Where did this map come from? Did the makers of First Class to Geneva send out their own team of surveyors to make a new map of France? No, of course they didn't. They used existing data-a digital map of the world that is available to any maker of ractives who needs it, for a price of course. That digital map is a separate object. It resides in the memory of a computer somewhere. Where exactly? I don't know. Neither does the ractive itself. It doesn't matter. The data might be in California, it might be in Paris, it might be down at the corner-or it might be distributed among all of those places and many more. It doesn't matter. Because our media system no longer works like the old system- dedicated wires passing through a central switchboard. It works like that." Carl pointed to the traffic on the street again.