Search Engine Optimization or SEO is one of the major processes that helps in boosting the company’s lead generation by growing the quality and quantity of website traffic. World Internet Usage has grown by 1,239% in the last 20 years and more than 59% of online businesses have witnessed increased digital conversion due to well-structured SEO. And one of the most used words in the SEO sector is backlinks.

Backlinks are important for your online success and involve a variety of activities that are instrumental to the website’s online growth.

What Are Backlinks?

Backlinks are incoming links to a particular webpage. Backlinks represent major metrics determining the ranking of a webpage on the search engines. When a webpage has a lot of backlinks, then it is tended to rank higher in search engines, including Google.

Some of the common terms related to backlinks are:

Link Juice It is generated when a webpage links to any of the articles or website’s homepage, which in return helps in improving the domain authority.

No-Follow Link When the linking of a website to another website has a no-follow tag then there’s no generation of link juice and this link is called a no-follow link. These links are often the outcome of linking to unreliable sites and do not contribute to anything.

Do-Follow Link By default, any links that are added to the website are do-follow links, and these pass link juice.

Low-Quality Link Links that are harvested from spam sites, porn sites, automated sites are considered low-quality links.

Linking Root Domains When several backlinks are coming to your website from a unique domain then they are referred to as Linking Root Domains.

Internal Links The process of linking one page to another within the same domain is called internal linking or interlinking.

Anchor Text It is referred to as the text that is used for hyperlinks. Anchor text backlinks are most effective when you are trying to rank on the search engine for particular keywords.

Well, these are essential aspects of backlinks, and it pays back engaging an expert who brings the right knowledge and best infrastructure to generate the backlinks, which in return boosts the SEO and helps in higher search engine ranking and improved online reputation.

Here are the 3 benefits of Backlinks

Improvement Of Organic Ranking Backlinks are instrumental in giving better search engine rankings. If your content is receiving links from other sites, then that content will organically start to rank higher in the search results. If you are not getting good search engine results, then you need to proactively build backlinks with the help of an expert.

Faster Indexing There are search engine bots that discover new webpages by following backlinks from the existing webpages. An effective crawling of your site on the search engine happens only when the search engine bots have discovered your website. If you don’t have any backlinks, then finding your site will be very difficult by the search engine bots. And the importance of backlinks enhances twofold when you have a new website as they support faster discovery and indexing of your site.

Referral Traffic One of the significant benefits of backlinks is in getting referral traffic. A person who’s reading a blog post often clicks on the given link(s) to know more about the highlighted topic. This is termed as referral traffic. Since the action is voluntary, it’s less likely that the person leaves the page, thereby giving a low bounce rate.

Client Overview

An established international school in South India

Industry: Education

Location: India

Target Market: India

Challenges/Scenario

The client’s existing website was not having good online visibility. The website and social media pages were lacking engaging content and effective messaging. Their lead conversion rate was also needed to be improved.

Targetorate Role & Approach

We revamped their existing website to better align with their goals and objectives, produced highly engaging content for the website as well as social media pages. We optimized their social media pages, ran email and social media campaigns, produced attractive and educative graphics and videos to attract admissions. Our team also developed a robust framework to help them respond to user experience, visitor behaviour and preferences.

Outcomes

Website Traffic increased by 2200%

Student addition rate improved by 20%

Social Media Traction improved by 100%

Alexa Rank improved by 37%

Backlinks improved by 485%

Client Overview

An online platform to create a legally tenable Digital Will and store financial documents

Industry: Legal

Location: India

Target Market: India

Challenges/Scenario

The client was badly in need of strategies to widen its reach to prospective customers and attract tie-ups/partnerships to expand its services along with keeping the cost at a minimum. There was no mechanism to identify KPIs, analyze data and respond to user experience. The company was unable to realize the targeted conversion rate.

Targetorate Role & Approach

Targetorate conducted a detailed analysis including competitors, users/customers, web and social media to develop a failproof digital marketing strategy. We crafted a strong content strategy, restructured and revised content and redesigned website to facilitate visitor engagement and improve responsiveness.

Outcomes

Increased number of registrations by 20%

Decreased bounce rates by 7%

Established brand in the targeted segment

Video marketing increased conversion rate by 10%

Enabled active business transactions

What’s the one thing that you check first when you wake up in the morning? Well, the answer in most cases is your mobile phone. And a few of the most visited applications on the phones are Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social media platforms.

Social media has become a part of our everyday lives. There are around 3.5 billion social media users across the world as of August 2020. No wonder, almost every sizable business in the world has Facebook, Instagram and other social media pages to connect with their customers.

With the constant shift of customers to interactive face-to-face communication platforms, social media channels are enhancing the engagement quotient of organizations. Social media marketing has the capability to enhance your brand’s overall visibility, help you to reach your audience faster and strengthen your brand across your target market. Majority of the marketers believe that their efforts through social media marketing have been either “effective” or “very effective” for their businesses.

As marketing unfolds and evolves further, there’s a constant emergence of new platforms and strategies, which are being touted as the next big thing. As that occurs, it’s crucial to get onboard to keep up the pace. Social media is important because it allows you to reach, nurture, and engage with your target audience, regardless of the types of business (B2B/B2C), offerings (products/services) and location. When a business effectively utilises social media to connect with its audience, it creates better brand awareness; and generates more leads, sales and eventually, revenue.

Here are some reasons why you really need social media marketing!

Let The World Know Who You Are Social media broadens your scope to highlight your best aspects with just one click. Social Media Marketing enables customers to easily find out more about your business and your offerings without moving out of the application or website that they are browsing. You can demonstrate your strengths through staff bios, interactive posts, customer testimonials and creatively highlight the company’s core values, brand voice and unique qualities. Effective social media marketing enables you to stay ahead of your competitors, make a mark and engage with customers actively.

Target And Attract Your Audience Social media marketing allows you to reach your audience, locally, regionally, nationally and even internationally. You can understand the characteristics of your target audience and personalise messages accordingly. The importance of social media marketing is witnessed by providing value as well as creating a low-cost way to market your business. Moreover, social media marketing allows you to have direct control over the type of messaging that is shared with the world.

Enfold Variety In Your Content Several platforms have the potential to reach millions and millions of customers, and your next client might be hiding in one of them. Social media marketing increases your ability to connect and propose diverse content, evaluating the potential of various channels. Diverse content is valuable to connect with the target audience and maximise the ROI. Popular platforms help you to engage with your audience on several networks and comprehensively resonate your thoughts and ideas.

Easily Track Campaign Results Social media marketing enables you to create a space to set up promotional posts with which you can target a specific audience and increase your conversion. Social media channels help you to review and analyse results, evaluate impeccable detail and data and change the course of action accordingly, without having to wait too long to realize the outcomes. According to a survey report, 44% of consumers purchase items seen on a brand’s social media post.

Social media marketing is growing regularly and requires a lot of attention. Remember, it is time taking, needs quite close monitoring and results can take around 6-12 months to realize, based on the nature of your business and current maturity level. Hiring an expert Digital Marketing firm to drive social media marketing will help you reach your goals faster.

Digitalization is not new and has been disrupting every business sector for a long time. But constant research and development and the ongoing technological evolution are spreading it like wildfire across every sector, whether its financial services, banking, retail, insurance, manufacturing, education or any other.

Digitalization or digital transformation doesn’t happen overnight and is a continuous process. But when one attains some of it the prospects of the business enlarges by multi-fold and outputs are easily heightened.

It is important to measure digital transformation progress because 70% of digital transformations either fail or do not fully achieve their intended goals. After all, the digitalization is not done effectively. It is necessary to measure digital transformation to take the right course correction regularly and improve the success rate.

While conventional metrics of revenue, expenses, and consumer satisfaction should all be ranked, businesses should move beyond these quarterly revenues, perimeter guidance and short-term tactical focus. Additionally, to functioning differently, it turns out that digitally determined organisations also use different metrics than their less digitally recognised counterparts. According to various survey reports, many of the digitally distressed haven’t appropriately shifted the way to measure additional success. Alternatively, they often rely entirely on traditional business success metrics, to the elimination of new digital transformation-related metrics that have the capability to deliver more insight to company leadership.

Board of directors typically seek benefits, costs and prospects of following a digital transformation plan, or of not doing anything at all. To do this they require a set of key performance indicators (KPIs) to scale digital transformation progress.

Measure What Matters There’s no benefit in measuring the extra and irrelevant to business. When it comes to making digital KPIs, it is advised to keep it simple. Don’t build a KPI hierarchy but choose KPIs that can be easily measured and track 5-9 metrics. The actual value of any metrics lies in its ability to impact business decision making.

Keep a track on the following aspects and you will get the right metrics:

Return on investment (ROI) Cost control Quality Productivity and agility Customer satisfaction and experience Innovation Pilot/PoC Results These will help the leaders to pull the levers in the business, keep customers happy, change as per market needs and stay ahead of the game, thereby, leading to success.

Digital transformation KPIs To estimate the achievement of a digital transformation strategy, the long-term plan needs to be divided into short projects with distinct KPIs. Usually, traditional indicators of revenue, costs and customer satisfaction are taken into account. However, much more is required. Very broadly these can be additional KPIs to contemplate:

Directed Towards The Business

Cost of marketing investment on digital channels Level of assistance and positioning of the business in the market Level of digital development, training and expertise of associates, partners, employees and executives Division of revenue from digital channels Contribution and engagement of business departments in digital initiatives Focused On Customer And Business Administration

New customer acquisition frequency Increased user experience Improving customer participation in digital channels Decreased time to market for new products or services Shift in customer/user response Focused On Innovation

Innovative approaches being deployed and their level of progress New products or services launched on the market and their percentage of revenue New business standards fostered for various markets New applications, technologies and innovative solutions implemented Focus more on your journey Stop comparing yourself with others. You might do some analysis to comprehend what is out there, but your transformation is possible to be different from everyone else’s. You might have particular business, industry, or market quirks that make a copy and paste means improbable. Having your own digital transformation KPIs that are customized and well designed for you is a great benefit.

Beyond all, digital transformation is an impressive journey. You will eventually learn about the performance of your initiatives and gradually, the performance of your business. The variety of a transformation journey is different for all and is a head start towards a better future state.

In order to keep your digital transformation KPIs simple and useful, you need experts, who will guide you with the best. Targetorate Consulting is there to help you out.