Let’s examine who the key target groups for TED Radio Hour are.
Well, this is somewhat of a tough one because of the diverse range of topics covered by the podcast. Thankfully, NPR provides statistics for TED Radio Hour and audience profiles for its broader listenership through an Ipsos Affluent Survey. As with the majority of NPR listeners, the TED Radio Hour audience is dominated by young, educated listeners with above average wealth.
Out of the seven NPR audience profiles, I singled out ‘The Business Leader’ and ‘The Tech Trendsetter’ as being the two most likely to subscribe to TED Radio Hour. Having listened to the episodes ‘Big Data Revolution’, ‘Manipulation’ and ‘The Power of Design’, there is clearly an aspect of self-improvement and professional development in the content that would appeal to ambitious professional types and future-forward tech types.
