This pro bono project was fun. THINGS is a longstanding store, staffed by volunteers, whose profits go to the Royal Winnipeg Ballet. They needed a refresh to shift perceptions, attract a more diverse range of customers, and grow revenue. It sells amazing finds from estates, consignors and generous donors. We landed on a sophisticated look with clear and compelling language. With help from the RWB marketing team, the brand is now rolling out to make the shift from classic to cool and antique to unique.

Thor’s cabbage rolls never took off.

Mini lending libraries restores my faith in humanity.