#surival guide

In celebration of @morverenmaybewrites 's returning masterpiece:

Overarching

Overview of circumstances to solidify reasons for considering change

Resources to make change

Access to resources

Talks to 

People who want to make a difference but don’t know how

people who have the potential to be aware and make a change

Needs

Provocation that speaks directly to them to raise awareness

Show how consumer’s purchase choices have impact

Incentive to change

Understanding of holistic nature of situation

Rebranding of stereotypes

Respond to Kiwi values

Respond to User needs

Respond to tone

Be scientifically backed but layman’s terms

Sections

Overview

The benefits of a plant - based diet the responsibility of the consumer the power of the consumer points to consider e.g. cultural values + why the norm is the norm natural vas naturalised

Health

Protein requirements and overview

Protein alternatives inc. analysis of soy

Imitation meat

Meat swaps

Recipes

Food hacks (soaking grains and lentils)

Welfare

Overview of current practices

Guide to ethical shopping

marketing terms

Budget

The true price of meat

How to be vegetarian on the cheap

Veg hacks

Environment

awareness of the situation domestically

the situation abroad + holistically

the protein crisis

Carbon foot print

water use 

deforestation