Crystals, bacterial colonies, flame fronts: the growth of surfaces was first described in the 1980s by the Kardar–Parisi–Zhang equation. Since then, it has been regarded as a fundamental model in physics, with implications for mathematics, biology, and computer science. Now—40 years later—a Würzburg-based research team from the Cluster of Excellence ctd.qmat has achieved the first experimental demonstration of KPZ behavior on 2D surfaces in space and time. This was made possible by sophisticated materials engineering and a bold experimental approach: researchers injected polaritons—hybrid particles composed of light and matter—into the material. The results have been published in Science.