A few weeks ago I stumbled across the Superbit DVD format, which was a Sony-exclusive line of DVD movie releases in the early 2000s. The format enhanced the bitrate to provide a better-quality video display over standard DVD without actually increasing resolution. It was discontinued in 2007 to focus on Blu-ray and other high-definition technologies.
I don’t think I’ve ever heard of Superbit before, I certainly didn’t know about it back when it was out, but looking into this it really seems like a missed opportunity that it never really took off. Instead of trying to include more detail like HD, its basis was less compression of the video file so there was less data loss compared to standard DVDs. The discs could be played in any DVD player without any additional technology or equipment. According to the comparison articles I’ve found -- which bear in mind are all twenty years old now -- there was a noticeable difference in quality. Nothing as drastic as the switch from standard-definition to HD, but enough to qualify as an actual improvement.
The big drawback was that the size of the video files themselves had to be increased, so to fit it all on a standard DVD (Even a dual-layer DVD) they had to strip out pretty much all bonus content. Even the DVD menus were static, since there wasn’t spare space for animated menus. For most people, when given the choice between a slightly-improved-video version of a movie all by itself, and that same movie with deleted scenes and audio commentary and behind the scenes interviews, it’s not really surprising that people chose the basic video with more content.
Plus, according to those same old articles the improvement over the standard DVDs varied from title to title. It depended on just how much compression they had to use for the standard release, so sometimes the improvement was very marginal.  There was always some improvement, but sometimes it was so minor that they themselves admitted they probably wouldn’t have noticed it if they weren’t looking for it.  For a few releases they endorsed buying it for a second time in Superbit for the improved quality, while for others they said it wasn’t worth spending the money again if you already owned it.
I’d love it if Superbit -- or a similar less-lossy format -- were to make a comeback. Despite the visual superiority of Blu-ray, DVDs still occupy a huge percentage of the home video market. Some of that is cost to the end user (Even with prices dropping significantly over the past few years, Blu-ray players and discs still cost more than DVDs), but a lot of it is also a question of video quality for the original source. Without remastering of the original product -- which is expensive and time-consuming -- you can’t just release an HD version of an old TV show or movie. But you could release them on this hypothetical DVD format for a better viewing experience than the original DVD release of the product twenty years ago.  To remaster an entire TV series takes time and money, and a pretty large amount for both, but this would just need to take the video source they already have and not compress it as much.
Just a few weeks ago I was lamenting the lack of a DS9 remaster when I bought the full series box set, and this could be a great middle ground to give the audience superior quality without requiring a big corporate investment. Still an SD release, without any need to re-render CGI special effects (This is a big hurdle for all late-90s TV shows when it comes to remasters), but clearer, crisper, and smoother.
The format didn’t involve any proprietary technology or equipment exclusive to Sony, so it should be simple for another company to start doing the same thing if they wanted to. The lack of special features on the same disc shouldn’t be as big of an issue now as it was then, since including multiple discs in a packet is very common now (Including Blu-Ray + DVD combo packs) so people wouldn’t be as hesitant to buy a two-disc set with the special features on the second disc.
Ah, if only...








