#summermelt

It could be the lure of another school, or an aversion to paperwork, but for the 10 to 40 percent of admitted students who disappear come fall, concerns about financing were likely among the barriers that kept them from following through.

An indicates that brand perception of affordability carries more weight than actual net costs as prospective students make their final decisions about where to attend.

Says Jim Callinan, associate director of enrollment strategy at Collegis Education, “Admissions counselors and financial aid staff should ask the question you know the student isn’t asking.” Read more.

B2B Blog Posts

May 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research, interview SME and write.

KUT’s been reblogging a lot from The Months Between. It’s a reporting project that followed three students from high school graduation through the summer to their first week of college.

All three are the first in their families to attend college. They faced various obstacles — finances, transportation, citizenship — to get there.