#sublogos

Just a finalization on colour choices, proposed departments, and logo, subLogo designs ...

The aim of the brand identity for the Retail health and Fitness store will be fun, adventurous and cosy, it will be expressed through essential features of the interior through the concept relating to health and fitness and what the store has to offer, such as 100% safe, natural organically produced feminine hygiene and skincare products as well as non-harmful synthetic chemical pesticides and fertilizers that are hidden and can potentially be a risk to human health clothing and underwear for woman. The Interior identity will be seen through the use of the above-mentioned theories, concept, proposed colour scheme and the logo design through forms, shapes, patterns, textures, and the atmosphere.

Objectives for the brand identity:

· To create signage that expresses health and fitness and have merchandise        display for woman that are clearly visible from the busy road and from all              entrances.

· To make use of the proposed colour scheme that was derived from the                concept  of the health protein chain through materials and textures throughout    the interior space.

· To have forms and shapes that relates back to the concept and logo design        elements.

· To make create a health environment through the theories expressed above,      especially through biophilia design and its benefits, with experience design          through all senses encouraging interaction.

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