#strmmusic

Tyler Ward has spent the last twenty years building in social media, launching his YouTube channel in 2010 as one of the original OG influencers, touring the world, signing with Sony Germany, collaborating with artists like Jason Mraz and Earth Wind and Fire, and opening for the Beach Boys and the Jonas Brothers, with more than two billion streams to his name.

In 2021 he founded Song House, a collective of independent artists learning to storytell and use the algorithm in their favor, now home to over sixty Voice and American Idol top ten finalists, a growing roster of signed artists and songwriters, and more than five hundred million collective streams.

HOME— Helping Our Music Evolve — is a Nashville-based nonprofit trade organization built to empower independent music creators with the infrastructure, education, and industry access they've never had in one place. Members get real physical space, a 7,000-square-foot Nashville creative complex, built in partnership with Center 615 through more than $1 million in investment and outfitted with studios designed by award-winning engineer Anthony Falcone, alongside an active ecosystem of high-level producers, songwriters, and industry professionals who develop alongside the artists, not above them. The result is a category no other organization currently occupies: holistic, creator-first career development, structured as a mission-driven trade body and built for the way music actually gets made today.

Drawing together the Nashville music community, the partners are founding a viral-first social label that lets the audience choose the hits.

Song House, the pioneering social label with more than 5 billion streams and a powerhouse social following, is joining forces with music hub HOME Nashville and music career accelerator StrmMusic to launch HOME Hits.  

“Music was never supposed to be content. It was supposed to be connection. We're getting back to that,” said Tyler Ward, founder of Song House. “StrmMusic, Song House, and HOME,  are coming together for a really cool collaboration called HOME Hits, where Music Hits Home. This is the future of how great songs and artists break through.”

A groundbreaking new social label, HOME Hits fuses viral content creation, real-time audience testing, and rapid commercial release. Together they’re ushering in the next era of label creativity by uniting forces with Song House’s compelling song writing process, centered on the HOME community and boosted by StrmMusic’s unique combination of data driven AI label services and distribution, to amplify growth. 

As a social label, HOME Hits flips the traditional label script. Instead of artists creating in isolation and hoping for later social traction, songwriters and artists co-create in real time in Nashville, film the process, and let the audience decide what moves forward. Hooks that resonate get produced into full songs and released quickly through StrmMusic’s distribution platform — giving independent artists a faster, more data-driven path to discovery and sustainable careers.

The model was proven by Song House, founded by Tyler Ward. With 1.6 million TikTok followers, 1.4 million on Instagram, 1.5 million on Facebook, 110k YouTube subscribers, and 832k monthly Spotify listeners, Song House has built one of the most engaged independent music communities online. Now that playbook is expanding in Nashville through HOME Hits.

HOME Hits sessions take place at HOME’s 7,000-square-foot creative complex in Nashville. Writers and artists, both HOME members and special guests, are given 30 minutes to craft a hook around a universal theme. They perform it for the group, the moments are captured on video, and the best-performing ideas advance to full production and release. The first sessions are already produced with material for 18 songs.  Sessions will feature HOME, StrmMusic, and Song House artists and occasional high profile guests.

“This is exactly the kind of collaborative, community-first model we built HOME to support,” said Logan Crowell, founder of HOME. “We’re giving independent creators the space, the network, and now a proven social-to-release pipeline so they can focus on making music that truly hits — in the heart, in the soul, and in culture. If you still believe a song can change someone's life, you're our people. Welcome Home.”

Geoff Cubitt, CEO North America of StrmMusic, added: “We’re thrilled to partner with Tyler, Song House, and HOME to help elevate the incredible talent in this ecosystem. StrmMusic exists to give independent artists better tools, better deals, and more control. HOME Hits is a perfect example of how technology, community, and viral creativity can come together to build the next generation of sustainable artist careers.  We’re all about helping artists get traction and reach a bigger stage.”

Currently, HOME provides in-person support to hundreds of Nashville-based creators and a global online community of nearly 2,000. By collaborating with countless brands and thought leaders, HOME has hosted hundreds of events, impacting thousands of music professionals across the industry.

StrmMusic is a Music Career Accelerator leveraging data, AI, financial support, distribution and label services to advance artists careers independently, sustainably, and without restrictive contracts. Founded in Brazil in 2020, StrmMusic has supported more than 60,000 artists and music professionals across over 70 countries. Leveraging a global dataset of more than 9 million artists and 170 million tracks, our platform delivers personalized solutions powered by artificial intelligence, digital distribution, and flexible financial advances.

Rivalling the financial might of a major label, StrmMusic has increased its advance offers for North American artists by two to four times. That’s way more capital, on way friendlier terms, than most self-managed and indie artists will find elsewhere.

Advances have long been a cornerstone element in StrmMusic’s approach to bolstering artist success, offering a more systematic approach to growth akin to how startups go from idea to profitable company. Advances are part of a holistic approach to artist success that goes deeper than giving artists a few tools and dashboards. This approach embraces tech-forward analytics, AI assistants that actually help, and data-based career evaluations and advice, raising artist services to a new level. 

“We’re clearing away what can be the biggest bottleneck preventing an independent artist’s creative and professional growth: gathering enough resources at the right time to make a project stellar,” reflects Geoff Cubbitt, CEO North America of StrmMusic. “Our new advance model clears that obstacle away and lets artists do exactly what they know they can and should do to further their vision in the studio, on the road, or online.”

This boost in advances was made possible by StrmMusic’s ongoing investment in North America, bringing the energy and innovation it started in South America to one of the world’s biggest music markets. There, StrmMusic applied the most up-to-date tech and insights distilled from successful startups to change the conversation about artists’ careers. To offer larger advances, StrmMusic has extended payback periods, making it easier for artists to finance their next dream project.

Artists who use StrmMusic can check back in, run a new simulation, and see exactly how much their advance prospects have grown. They can then instantly access this money and use it to enhance a release plan, pay for marketing, supercharge their visuals, or set the stage for a tour or new recording project. For those new to StrmMusic, they can run their numbers and see what advance they can get right now if they sign up.

“StrmMusic works like contemporary fintech works for small and medium businesses. Musicians are not that different from other entrepreneurs, at least not when it comes to their need for resources to create, launch, and market their work,” says Cubitt. “We’re found ways to improve terms and reduce overhead, so that artists can benefit while retaining full control over their creative process, as well as all their rights. It’s more empowering than signing a label deal.”