#stratitup

The Three Truths Concept was something that really changed the way we understand people. If you are trying to sell a product or a service you first need to understand where people are coming from so you can take the somewhere else. That “somewhere else”, is their best version of themselves after they use your service/product. 1️⃣ Personal Truths 2️⃣ Political Truths 3️⃣ Objetive (or Universal) Truths 4️⃣ Why you can’t convince them I heard this concept first from Neil DeGrasse Tyson, astrophysicist. Swipe left to view the explanation! More on our Strat It Up! Expansion ebook+worksheet sets. Link in bio. Psssssh! That Sans Serif Font? Our proprietary font Neue Truu 😍 (no it’s not for sale silly beans). #truustudio #forbetterbrands #stratitup (at Truu Studio) https://www.instagram.com/p/Bzfo2iIgnK-/?igshid=8qw5pohpmw1o

The Three Truths Concept was something that really changed the way we understand people. If you are trying to sell a product or a service you first need to understand where people are coming from so you can take the somewhere else. That “somewhere else”, is their best version of themselves after they use your service/product. 1️⃣ Personal Truths 2️⃣ Political Truths 3️⃣ Objetive (or Universal) Truths 4️⃣ Why you can’t convince them I heard this concept first from Neil DeGrasse Tyson, astrophysicist. Swipe left to view the explanation! More on our Strat It Up! Expansion ebook+worksheet sets. Link in bio. Psssssh! That Sans Serif Font? Our proprietary font Neue Truu 😍 (no it’s not for sale silly beans). #truustudio #forbetterbrands #stratitup (at Truu Studio) https://www.instagram.com/p/BzdakS2gDHj/?igshid=3i3biz9dg4ac

Want to learn strategy? Start here! The ebook, Strat It Up!, is a short intro to creative strategy, but an ideal starting point if you’ve never done strategy before and are maybe scared of trying for the first time. When you purchase the Expansion, you get a set of worksheets which will help help you streamline your research and your discovery process, help you organize information that you discover and receive from your clients, and help you make smarter questions so you can help your clients hit their own goals. This eBook also works for ENTREPRENEURS, who want to organize their brand before launch but can’t really afford a more bespoke help of a professional. We have already sold out Expansion Plus (thank you ❤️ ). Tag a friend who needs help with their strategy! #truustudio #designbooks #stratitup #forbetterbrands #wethemakers (at Truu Studio) https://www.instagram.com/p/By4x1yLgF-G/?igshid=1boeiuoknfeem

𝐒𝐭𝐫𝐚𝐭 𝐈𝐭 𝐔𝐩! 𝐞𝐁𝐨𝐨𝐤 ⠀⠀ As designers, we strive to create brands that work. But sometimes, clients just don’t under why some decisions are better than others.And, my fellow, is because you are doing branding without thinking of the implications. ⠀⠀ Telling your client their decision doesn’t work will only make you seem uncooperative. ⠀⠀ Conversely, you can’t really do your job well if you can’t apply what you know. ⠀⠀ That gap between what you know it’s the best and what the client wants is called STRATEGY. ⠀⠀ 𝐒𝐜𝐨𝐨𝐩 𝐨𝐮𝐫 𝐞𝐛𝐨𝐨𝐤 𝐧𝐨𝐰 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐭𝐨: - understand where your clients are coming from - base your creative decisions on data, giving you a “backup” in case you face resistance from your client - understand who you are designing for — hint: it’s not your client - CHARGE MORE, and charge for your thinking - CREATE BETTER BRANDS, because the world needs more of what works - positioning: the art of standing out ⠀⠀ REVIEW > “Strategy is a big thing, and important. The process can be anxiety provoking. Having the ebook “Strat It Up” gave me the direction I needed to dive into the nuts and bolts of strategy. And the worksheets gave me the opportunity to practice it without clients. Talking to Julia helped clarify some things in my head, but more than anything got me even more excited and confident about strategy. I honestly think the “expansion plus” is a steal for the amount of the value it provides.” @ineyesight ⠀⠀ “𝘠𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘫𝘢𝘳, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘭𝘢𝘣𝘦𝘭”. - 𝘉𝘭𝘢𝘪𝘳 𝘌𝘯𝘯𝘴 ⠀⠀ 𝘽𝙪𝙮 𝙣𝙤𝙬 𝙛𝙤𝙧 17,99€ 𝙚𝘽𝙤𝙤𝙠 + 𝙋𝙧𝙞𝙣𝙩𝙖𝙗𝙡𝙚 𝙒𝙤𝙧𝙠𝙨𝙝𝙚𝙚𝙩𝙨 (𝙡𝙞𝙣𝙠 𝙞𝙣 𝘽𝙞𝙤) ⠀⠀ #stratitup #forbetterbrands #truustudio (at Truu Design Studio) https://www.instagram.com/p/Byh-9loA3pa/?igshid=syegszz8yv7l

Our Intention Planner is out 🥳 Link in bio like always! ⠀⠀ Some of the cool features: - Inspirational quotes - Habit Tracker - Goal tracker, questionnaire and planner with milestone assessment - Week view with weekly goal - Monthly view with gratitude entries - Monthly visionboard - Notes pages - Dotted sketch pages ⠀⠀ WE ARE LEAVING IT AT 50% for the rest of the year this year only because we just released it :) ⠀⠀ Link in bio, scoop yours up! ⠀⠀ ❤️ Thank you so much for all the support with Strat it Up! We have only 2 spots left for the Expansion Plus. After that WE ARE CLOSING IT for an unlimited time. ⠀⠀ #stratitup #forbetterbrands #truustudio #intentionalplanner (at Truu Studio) https://www.instagram.com/p/ByIKqiugZxA/?igshid=1rk9lx2cgf08j

Sneak Peak of an upcoming project 🙌🏼🙌🏼 ⠀⠀ When companies release new logos the inter freaks out: - “The old one had more character” - “The old one was nicer!” - “blah, blah, blah!” ⠀⠀ Here’s the thing: you are Looking at ONE asset. ⠀⠀ It often seems that the big logo publications distort the sole purpose of a rebrand and that sort of “allows” those distorted visions of a brand. ⠀⠀ When you look at a rebrand, you can’t just give feedback on the logo without context. If the logo is simple, most likely it’s because its context will be dynamic. It will most likely be placed on videos, near patterns, on photos, small screens, and so on, so it needs to be adaptable. ⠀⠀ You, Designer, who judges a logo without its context, needs to go back to the drawing board and review your business strategy and goals and realize if the work you are producing is contextualized or stroking your ego for “having everything to do with the industry and telling the story.” ⠀⠀ A logo doesn’t tell a story. Coherent and inspiring messaging does. ⠀⠀ You, business owner who doesn’t understand why a company would rebrand, need to remember that pivoting on a fast paced market is normal, and if you aren’t thinking of adjusting your brand every few decades (whether it’s messaging, an overhaul or so on) need also go back to the drawing board and read the data on your business and pay more attention to the industries outside of your niche. You are often lagging behind because your industry is ;) ⠀⠀ THANK YOU SO MUCH FOR 2k! What a ride! #forbetterbrands #truustudio #stratitup (at Truu Studio) https://www.instagram.com/p/Bx7MMqkAgL5/?igshid=jpiq68i87k6f

NY Ovi — Branding ⠀⠀ 𝗧𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 ⠀⠀ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 The first step is to understand what our client’s business are about. A 30m call is our initial contact with our prospect client to see if we are a great fit and how we can help. ⠀⠀ Then we go and build our proposal, and sign a contract, which has the details of the brief, what we ai@ to accomplish and the timeline. ⠀⠀ After the contract is signed and the payment term is met, we go on to doing a discovery call, in which we collect the data necessary to help us achieved the goals that are set. This will help us build a strategy that is both efficient, simple and feasible. On site visits, observation sessions, surveys, interviews, focus groups and also understand the sales process, and how the customers are currently interacting with the brand. ⠀⠀ Once we understand all of that, we proceed to building the brand. ⠀⠀ 𝗕𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Understanding the target market will helps us 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 the brand so that these people will be interested in their products and services, build a community, find the competitive advantage, identify the differentiators. ⠀⠀ These help us craft the final strategy for the business, and we proceed to building the identity. ⠀⠀ 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 The messaging helps customers identify with the brand in an emotional level. ⠀⠀ The brand messaging is a strategy that will wrap the identity to a close, helping us build a strong visual identity, supported by a strong brand foundation. ⠀⠀ 𝐋𝐞𝐚𝐫𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! 𝐋𝐢𝐧𝐤 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭 𝐈𝐭 𝐔𝐩! 𝐞𝐁𝐨𝐨𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐢𝐨. ⠀⠀ #forbetterbrands #truustudio #stratitup (at Truu Studio) https://www.instagram.com/p/BxzZcgDg64G/?igshid=15ek6bepgj39e

Brands aren’t just logos or colours or typography. ⠀⠀ We need to encourage users of a brand to interact with their products, and understand what they value in order to reflect the values of the business and create a relationship. ⠀⠀ That’s how people make friends, that’s how people interact with products and services too. ⠀⠀ How are you building brands currently? Do you consider all the touchpoints? How do you track the success of those KPIs? ⠀⠀ Learn how to setup a strategy process with our eBook: Strat It Up! ⠀⠀ Link in bio #forbetterbrands #stratitup #truustudio https://www.instagram.com/p/BxuRSwYAvbK/?igshid=1ct8kyh8cqhck