#strategy design

6 Steps to Make Your Strategic Plan

6 Steps to Make Your Strategic Plan Really Strategic – Summary

The article “6 Steps to Make Your Strategic Plan Really Strategic”, a real strategic planning article written by Graham Kenny, discusses the flows and six steps technique to make plan really strategic. The six steps for real strategic plan are:

Recognize your dependencies

Identify your “target customer”

What your organization wants…

Problem: Engage incoming Freshman before they arrive on campus.

Solution: What Will You Do? A user-generated content campaign for social media that allows students to introduce themselves to one another by submitting a photo and a short quote starting with the phrase, "I will." Submissions are posted in Facebook groups and the creator is tagged, allowing other students to get to know them. The images are also used to publicly to introduce the incoming class and to create the annual "What Will You Do" video. 

Outcome: This is one of the most engaging social media campaigns at NYU–Poly. It has generated hundreds of submissions, over a thousand comments, and made the first day in a new place more comfortable for two years worth of incoming Freshman. 

Role: Strategy, Social Media, Graphic Design, Video Editing

Tools: Facebook, Photoshop, Illustrator, Final Cut, After Effects

2013 Images

2013 Engagement Statistics

2012 Video

Mucca is an award-winning branding firm based in New York...

See more images and read the full article HERE.

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"In a 1996 Harvard Business Review article [5] and in an earlier book [6], Porter argues that competitive strategy is "about being different." He adds, "It means deliberately choosing a different set of activities to deliver a unique mix of value."

In short, Porter argues that strategy is about competitive position, about differentiating yourself in the eyes of the customer, about adding value through a mix of activities different from those used by competitors.

In his earlier book, Porter defines competitive strategy as "a combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there." Thus, Porter seems to embrace strategy as both plan and position. (It should be noted that Porter writes about competitive strategy, not about strategy in general.)"