#strategicstrength

Bonjour from France guyyys, My new article about being strategic at work is out. Are you a strategic person ? Are you frustrated because coworkers can't see steps or strategies as well as you do ? Are you working with someone so strategic that it's been a bit of a struggle ? Have a read and let me know what you think :) https://www.mariethecoach.com/post/are-you-a-strategic-person See you soon ? #mariethecoach #strategicclients #strategicstrength https://www.instagram.com/p/ChJw57CI7P1/?igshid=NGJjMDIxMWI=

93% of online experiences begin with a search engine. Drive traffic to your website and lead your industry through search engine optimisation.

Think twice how to use CTAs and USPs as strategic elements of your website. Here is a little refresher of the two terms. Call to Action (CTA) may be a popup box or simply an image with compelling or catchy lines to make your leads sign up. CTA should be positioned strategically on your website so as not to appear annoying to visitors. Leads are more likely to click on the action button when offered something that would benefit them such as free guide, free assessment, free trial etc. Remember that the obtained contact list is like your business asset. On the other hand, the Unique Selling Proposition (USP) is a marketing concept that differentiates a product or service from the rest. Putting yourself in the shoes of consumers would help you identify your USP. Theodore Levitt, a Harvard Business School professor, said that “Differentiation is one of the most strategic and tactical activities in which companies must constantly engage.'' Identify your USP and incorporate it with your company tagline. Maximize your website by having a good understanding of CTA and USP. At Exante Digital, we believe that marketers have the most creative minds. Let us guide you in collaborating creativity and strategy. Join us at our next workshop.

How do persistence, patience and perseverance fit into a proper #marketingstrategy? This is already the 5th video in our weekly series about #strategicstrength in marketing. Which other elements starting with "P" are needed in a sustainable marketing strategy? #marketingtrends #marketingcommunication #exantedigital https://www.linkedin.com/posts/priyambadamishra_marketingstrategy-strategicstrength-marketingtrends-activity-6594890623831146496-Wtho

This Monday's marketing dose video covers pitching as part of your marketing strategy and sales plan. Even when you think you are not selling, you are pitching in one way or another. Like on networking events when simply being asked what you do. It is important to be consistent and positive in your pitching efforts without being perceived as talking just about yourself. I can help you with the right marketing strategy aligning sales plans with consistency to achieve the desired results in an effective way. #omnichannelmarketing #marketingtrends #marcomhacks #strategicstrength #exantedigital https://www.linkedin.com/posts/priyambadamishra_omnichannelmarketing-marketingtrends-marcomhacks-activity-6592015493241151488-e5Nv

As marketers, it is our responsibility to create useful and messages and keep them updated. Optimizing content regularly is a good marketing content strategy. Here are 7 ways to tweak your messages more sticky over time: 1. Update the quality of your content by injecting new studies and facts. 2. Content should be rewritten with relevancy. SEO tools are helpful to get suitable keyword suggestions and direct you to high ranking articles. 3. Use simple and appropriate words. No matter how technical, it must have the ability to be understood in layman’s term. 4. Content shall serve as useful reference by its ability to answer questions directly. 5. Content should stand out through adding infographics that are easily understood at a glance. 6. Make your content longer and informative as it sends a good signal to Google. 7. Enhance your snippets and optimize your meta description. This is just the tip of the iceberg. Learn more communication strategies at #marcomhacks workshop on 12 November in Sydney and 19th of Nov in Canberra. #marketingcontentstrategy #omnichannelmarketing #strategicstrength #exanteworkshop #contentstrategy #marketingtrends Photo by Austin Chan on Unsplash

What is your strategy for predatory marketing? In my observation most business professionals actually don't have a strategic approach to look after their competitors. It is important to know the strengths and weaknesses of your market companions to find out how you can differentiate in the market place. So how do you create your USP? Watch this video about predatory marketing and how to use it to your unique advantage. #strategicstrength #marcomhacks #exantedigital #omnichannel #marketingtrends https://www.linkedin.com/posts/priyambadamishra_strategicstrength-marcomhacks-exantedigital-ugcPost-6589417791525400576-1r9s

Do you know how to create a true omni-channel marketing strategy? Covering market segments, buying persona, content and brand positioning towards the target audience? I had the pleasure to present my #marcomhacks at the famous marketing #meetup event of Edward Zia towards business owners and professionals. Have a look at the slides, happy to help you on your journey to improve your