#stock packaging

As the curtains rise on the stage of product launches, one thing takes center stage – innovative and aesthetically pleasing packaging. Yes, it’s the exterior of the product, the first glimpse on the shelf, that tempts consumers into the world of beauty.

Therefore, any brand introducing a new range requires readily available packaging to enter the market.

One such brand Bluemercury, renowned for its exquisite skincare offerings, has taken a bold stride with the launch of its own color cosmetics line – Cerulean 6. This expansion not only signifies Bluemercury’s commitment to delivering exceptional makeup products but also establishes new benchmarks for clean and responsible cosmetics.

We at BIG SKY PACKAGING played a pivotal role in bringing Cerulean 6 to life. Working intimately on the development of this color cosmetic line, we artfully combined both stock and custom primary and secondary packaging components, crafting a collection that exudes sophistication and charm.

Historical Collaboration: From 8 SKUs to 500+

The partnership between Bluemercury and BIG SKY PACKAGING began in 2011, marking the genesis of a collaboration that would shape the landscape of beauty packaging. At the outset, BIG SKY PACKAGING engaged with Bluemercury in the development of custom and customized stock packaging for M-61, Lune+Aster, and most recently Cerulean 6. This initial collaboration involved 8 SKUs, and little did they know that it would turn into a portfolio exceeding 500 SKUs over the next decade.

BIG SKY PACKAGING’s ability to manage the production of components across more than 50 factories worldwide played a crucial role in Bluemercury’s growth trajectory. This expansive manufacturing network not only facilitated scalability but provided a robust and secure supply chain for Bluemercury’s burgeoning product lines.

BIG SKY PACKAGING as an In-House Packaging Partner

As Bluemercury expanded from approximately 20 stores in 2011 to close to 200 stores by 2023, the collaboration with BIG SKY PACKAGING evolved beyond a traditional client-vendor relationship. BIG SKY PACKAGING became an integral part of Bluemercury’s operations, acting as their in-house packaging partner. This level of integration allowed Bluemercury’s internal teams to concentrate on brand building and marketing, confident in the knowledge that BIG SKY PACKAGING had the packaging development aspect covered.

The partnership extended beyond the creation of custom tools to include the utilization of customized stock tools. BIG SKY PACKAGING’s adaptability to both bespoke and stock solutions showcased its flexibility in meeting Bluemercury’s diverse packaging needs. This collaborative model, where BIG SKY PACKAGING is seamlessly integrated with Bluemercury’s brand ownership and marketing, is a testament to the depth of the partnership.

The Cerulean 6 Project: A Showcase of Collaboration

The launch of Cerulean 6 presented a unique challenge and opportunity. Bluemercury sought to create a stunning collection of personal care products that not only met the highest standards of quality but also reflected the brand’s ethos. BIG SKY PACKAGING played a key role in developing a range of packaging components for Cerulean 6, combining both stock and custom-engineered solutions.

Customized Excellence

For Cerulean 6, BIG SKY PACKAGING went beyond the ordinary by creating 100% custom tools for specific packaging requirements. This bespoke approach ensured that Cerulean 6’s packaging was not only functional but also aligned perfectly with the brand’s identity. The collaboration between BIG SKY PACKAGING and Bluemercury’s creative teams resulted in packaging that was as unique and exceptional as the cosmetics it housed.

Strategic Use of Stock Components

Recognizing the need for efficiency and timely launches, BIG SKY PACKAGING strategically incorporated stock packaging components where feasible. This approach allowed for quick production without compromising on the visual appeal and quality of the final product. The fusion of custom and stock components contributed to the cohesiveness of the Cerulean 6 collection, providing a seamless and delightful experience for consumers.

Scalability and Flexibility: A Cornerstone of Success

The growth trajectory of Bluemercury, from 8 SKUs to over 500 SKUs and from 20 stores to close to 200, exemplifies the scalability and flexibility that BIG SKY PACKAGING brings to the table. BIG SKY PACKAGING’s ability to manufacture diverse components globally ensures that brands can navigate the complexities of the beauty industry with confidence. The Cerulean 6 project showcases how BIG SKY PACKAGING’s expertise can adapt to the evolving needs of a brand, delivering packaging solutions that are not just containers but integral elements of the brand’s narrative.

In the dynamic landscape of beauty, the collaboration between Bluemercury and BIG SKY PACKAGING stands as a shining example of what can be achieved through strategic partnerships. As Bluemercury continues to redefine beauty standards and expand its reach, BIG SKY PACKAGING remains a pillar of support, exemplifying the power of collaboration, innovation, and scalability in driving brand success. The journey from 8 SKUs to over 500 and from 20 stores to close to 200 is not just Bluemercury’s success story; it’s a testament to the synergy between visionaries and their packaging partners at BIG SKY PACKAGING.

Packaging has a significant impact on how your product and service are perceived. A packaging supplier provides you with all of the packaging solutions you need to ship your products safely. Following product production, they handle all product package design and printing tasks.

Don't underestimate the power of personalized packaging, it can increase your company's authority among your target customers. So, find the right packaging company for your brand, one that can make your packaging vision a reality.

We understand that you want to select the best company to assist you with your packaging requirements. So here are few important things you need to consider before hiring a custom product packaging company-

1. Various Packaging Boxes For Different Products

You need a product-oriented and balanced customized packaging solution for your products. A custom packaging supplier assists you in finding the best packaging for products with different specifications. It is better to choose a packaging box company that offers a wide variety of boxes for different product packaging. Big Sky Packaging provides brands with customized packaging solutions that fit their needs and provide the best user experience.

2. Reasonable And Competitive Prices

The expensive packaging of products is a burden on a brand’s budget. In this era of high inflation, from well-established companies to new business startups, all are looking for perfect personalized packaging at reasonable prices that suit their budget. Your custom packaging supplying company must work with your budget and coordinate your packaging cost optimization.

3. Experience And Expertise In Box Designing

Your packaging company must have experience and expertise in making unique and attractive custom boxes for different products. This factor is important to attract your customers to your products and differentiate your brand from the rest. Big Sky Packaging makes the best packaging boxes with creative designs according to the products’ nature. This factor helps your business grow in the market.

4. Satisfactory Client Support Service

Top-quality final product creation should be the top priority. Ensure that the product packaging company uses the perfect procedures to manage, control and keep the high standards of packaging services. A company that cares about its customers is always available to communicate with them and satisfies them with its brilliant client support services.

5. Provision Of Fast Order Delivery Service

Everyone loves the company that doesn’t spoil the agreement on order delivery. Time is money, so those companies who don’t deliver their orders on time indirectly sabotage their clients’ money. In addition, the delay in order shipping creates difficulties for brands. So, you should prefer the packaging companies that don’t delay their orders and  assist you in all phases of your product storage in warehouses and shipping to your target destination.

Custom shipping boxes or mailers with your logo and distinctive branding have never been a better idea for your company. At Big Sky Packaging, we are completely committed to assisting you in creating high-quality product packaging and customized boxes that allow you to express the best that your company has to offer.